Product changelog and announcements

Segment is changing how we process incoming data for profiles that exceed their configured identifier cardinality limits.

Previously, profiles that surpassed an identifier limit (for example, more than 5 emails per profile) were marked as frozen and all subsequent data for those profiles—including events and traits—was dropped.

Starting in October 2025, Segment will continue to drop identifiers for types that have already exceeded their configured limit, but will resume accepting event and trait data, as well as new identifiers that remain within their limit. This change helps ensure that profiles that were previously paused due to limit violations continue to stay up-to-date with new behavioral and trait data.

Impact:

• Audience sizes may increase or decrease depending on event or computed-trait membership criteria.

• Some profiles may enter or exit active journey steps following this update.
  

No action is required on your part. If you have questions about how this change may affect your audiences or data flows, please contact friends@segment.com for assistance.

View updates for Connections, Protocols, Unify, and Engage on Segment Community.

Voice Insights customers who are also Branded Calling customers can now access Branded Calling fields by subscribing to the Call Insights Events in Event Streams.

The latest update to our SendGrid Marketing Campaigns product enables you set up native integrations with your Marketing Campaigns account, starting first with Segment. We have also added a new Marketing Campaigns Segment Event Source within the Segment catalog.

Twilio will end-of-sale (EOS) its Twilio Engage Premier product on June 10, 2024. Existing customers can continue to use Twilio Engage Premier. However, Twilio will not be offering new feature enhancements or releases going forward. 

Customers may use Twilio SendGrid Marketing Campaigns for email or our preferred ISVs or other multichannel marketing providers of choice as they will be set up to help customers meet their multichannel marketing needs. No immediate action is required from customers at this time. Looking ahead, we will announce the end-of-life (EOL) later in the year, with the goal to sunset the Engage Premier edition by the end of 2025. We'll provide you more details as they become available to ensure you have ample time to plan and transition smoothly. 

SendGrid and Segment are rolling out an updated signup experience that will route new customers to a shared Twilio signup page. This will provision a new SendGrid or Segment account in which a user will share a single identity and user settings will be managed on Twilio. No action is required for customers at this time. 

This change allows all new signups across Twilio products to easily sign up for another product and have a seamless cross-product navigation experience.