Product changelog and announcements

Segment has added a new PROFILE_TRAITS_UPDATES table with Profiles Sync, making it even easier for Unify customers to build materialized views.

This table accelerates computation of the PROFILE_TRAITS materialized view, with each row representing a unique customer profile and its most recent traits. We've also included dbt scripts for building materialized views using the new table.

For more information, read Segment's Profiles Sync Tables and Materialized Views documentation.

BigQuery and Redshift Supported as Linked Audience Warehouse Sources - General Availability

Linked Audiences empowers marketers to effortlessly create targeted audiences by combining behavioral data from the Segment Profile and warehouse entity data within a self-serve, no-code interface. With this GA release, the Data Graph now supports both Redshift and BigQuery as a warehouse source.

For more information view our documentation.

Configurable Lookback for Historical Event Data is now available to all users on Business plans. When creating or editing real-time audiences, you can set a lookback window (e.g., “last 90 days”) under Include Historical Event Data to limit how far back event data is processed. Disable it to use only data after creation. This will speed up initial computations by reducing backfill time, while batch audiences continue to include historical data by default.

Now mobile developers can take complete control of how incoming call notifications are delivered to mobile clients using the Twilio Voice SDK. With the Client Call Notification Webhook, your application can receive notifications via a webhook so you can deliver them to your client users on your preferred channels without Twilio in the middle.

And for ISVs who manage subaccounts for their customers, this option also eliminates the need to upload and maintain push notification credentials for each subaccount. 

In all, Client Call Notification Webhook provides 

• End-to-end control of binding management and notification delivery

• Choice of notification channels and configuration options

• Simplified troubleshooting of notification delivery issues

• No need to upload and maintain credentials with Twilio

Check out the documentation for full details!

You can now search for Studio flows by friendly name when selecting a flow from a menu. Search results are limited to the most recent 1,000 Studio flows within a flow menu.

The Studio Flows page now supports searching using a friendly name within the current page of flows. The default page size has been increased to 1,000 flows.

Security standards are always evolving, and we want to ensure your Twilio applications are using the strongest protection available.

To keep your applications secure, starting February 10, 2026, the Twilio REST API endpoints will only support the cipher suites listed below and support for any other cipher suites will end. 

Security and reliability go hand in hand, and we want to make sure your applications keep running smoothly while we work in the background to keep things safe.

We've introduced two new granular roles in the Twilio Console: Account API Access Admin and Account API Access Viewer. These roles give access to manage API keys, Auth Tokens, OAuth Apps, Credentials and Connect Apps.

Unlike existing general roles, these roles can be assigned at the organization, account, or subaccount level, giving you greater flexibility and least-privilege access. View the complete list of roles here.

Template editing is live for all Content API users today. You can now update existing templates (text, variables, rich content) directly via the API without needing to recreate or version manually. Editing a template does not change its Content Sid.

Why it matters

• Faster copy tweaks and fixes
• Consistent messaging template changes across channels
• Retain the same Content Sid when sending templates

How it works
Use PUT /v1/Content/{ContentSid} to update any existing template.

To learn more about editing your Content Templates, see our docs page here.

Twilio Interconnect has added a new Interconnect Exchange location in São Paulo, Brazil.