Twilio Segment’s composable Customer Data Platform

We know companies want to choose the software and tools that best meet their business needs—leveraging APIs, pre-built connectors, and an open platform architecture.

Twilio Segment can help you collect and govern customer data, and then understand and activate customer profiles. And, Twilio Segment’s flexibility and extensibility enables you to move fast, accelerate time to market and scale and evolve your business over time, future-proofing your CDP investment.

Get a demo

Join the 25,000+ companies using the Twilio Segment platform

Twilio Segment is a powerful complement to your data warehouse

With Reverse ETL and Unify, Twilio Segment customers can choose to make their warehouse a source of truth while leveraging Twilio Segment to deliver accurate, rich customer profiles that can be activated in hundreds of downstream channels.

Reverse ETL helps companies activate data in the warehouse by sending it directly to downstream destinations like a company’s marketing or analytics tools of choice.

35% reduction in data engineers’ time

What’s more, Forrester cited a 35% reduction in data engineers’ time spent on data management activities when using Twilio Segment¹, compared to home-grown solutions, representing a significant cost savings and offering a boost to the happiness of engineers everywhere.

Diagram showing data flow from profiles sync to cloud data warehouse to various services and analytics.

Twilio Segment’s composable platform is open, easy to use, and integrated with all your favorite applications

Get access to Data + Intelligence in Twilio Segment exclusively for Twilio developers.

Person with short hair smiling and wearing headphones around their neck and a hoodie.

Open, flexible and scalable
Twilio Segment’s open, flexible, scalable architecture enables engineers to preserve choice in building out their tech stack.

Twilio Segment’s customer data platform integrates with a wide variety of systems—including data warehouses and SaaS applications—ensuring maximum compatibility both now and as your business grows.

Easily grow your business
Twilio Segment’s approach has made it easy for thousands of companies worldwide to save time and resources by not having to cobble together immature tools and maintain what amounts to a bespoke CDP, enabling them to concentrate on more strategic initiatives for their business.

Integrated with hundred of applications
Twilio Segment’s pre-built, high-quality connectors and easy to use tools accelerate implementation times and simplify on-going management, significantly lightening the load on data teams.

Twilio Segment’s catalog of 700+ pre-built integrations save companies significant time and effort connecting Twilio Segment into their tech stack with the flexibility to easily onboard new applications.

Data flow from various sources like mobile and web events to destinations like analytics and support via Twilio integration.

Twilio Segment is a powerful complement to your data warehouse

Composability shouldn’t come with trade-offs. With Twilio Segment, customers get the full flexibility of an enterprise-ready CDP that works seamlessly to activate the data in your data warehouse and your behavioral event stream. All while saving your data team time and making it easier for marketers to activate and iterate on campaigns that will deliver ROI with intelligence.

Connect to good data without limits

Collect, send, and activate all your data with customer data infrastructure designed to collect real-time events and behavioral data, as well as reverse ETL features for activating data from your warehouse.
Unify on complete data

Whether you’re looking to create holistic customer profiles built on both behavioral event data and data from the warehouse or enriching events in real-time with data from the warehouse - Twilio Segment Unify gives data teams the powerful tools they need to get the job done.

Engage customers personally

Let marketers build personalized audiences and journeys on complete data to engage customers when and where they want. With Twilio Segment Engage, marketers have access to activate on real-time event data triggers and complex warehouse audience lists all in a single interface.
Target with (artificial) intelligence

Building and creating attributes with intelligence should be fast and easy. With our AI capabilities, we’ve done just that by giving marketers the tools they need to build campaigns that target the right customers with the right message at the right time.

Twilio Segment’s composable platform is open, easy to use, and integrated with all your favorite applications

Get access to Data + Intelligence in Twilio Segment exclusively for Twilio developers.

Open, flexible and scalable

Twilio Segment’s open, flexible, scalable architecture enables engineers to preserve choice in building out their tech stack.

Easily grow your business

Twilio Segment’s approach has made it easy for thousands of companies worldwide to save time and resources by not having to cobble together immature tools and maintain what amounts to a bespoke CDP, enabling them to concentrate on more strategic initiatives for their business.

Integrated with hundred of applications

Twilio Segment’s pre-built, high-quality connectors and easy to use tools accelerate implementation times and simplify on-going management, significantly lightening the load on data teams.

Twilio Segment’s composable platform is open, easy to use, and integrated with all your favorite applications

Connect to Good Data Without Limits
Collect, send, and activate all your data with customer data infrastructure designed to collect real-time events and behavioral data, as well as reverse ETL features for activating data from your warehouse.

Unify on Complete Data
Whether you’re looking to create holistic customer profiles built on both behavioral event data and data from the warehouse or enriching events in real-time with data from the warehouse - Twilio Segment Unify gives data teams the powerful tools they need to get the job done.

Engage Customers Personally
Let marketers build personalized audiences and journeys on complete data to engage customers when and where they want. With Twilio Segment Engage, marketers have access to activate on real-time event data triggers and complex warehouse audience lists all in a single interface.

Target with (Artificial) Intelligence
Building and creating attributes with intelligence should be fast and easy. With our AI capabilities, we’ve done just that by giving marketers the tools they need to build campaigns that target the right customers with the right message at the right time.

Getting started is easy

Start connecting your data with Twilio Segment.

Get a demo Create a free account

¹ Source: "IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users Vendor Assessment", by Tapan Patel and Gerry Murray, December 2024, Doc. #US51778724.