Twilio Segment

Winning data strategies

Discover how organizations are already leveraging Twilio Segment to collect data that drives decision-making and enhances customer experiences.

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Case studies

IBM unified data across its 150+ product portfolio, transforming fragmented insights into a comprehensive view of the end-to-end user experience.

In the full story, you’ll see how IBM:

Increased revenue by 70% in a three-month period.
Increased product adoption by 30% with real-time customer communication.
Used their data to train machine learning algorithms and personalize cross-sell offers.

Domino's consolidated fragmented customer data from numerous digital sales systems to create unified, real-time customer profiles that improved ad campaigns.

This allowed them to:

Create audience segments based on ordering frequency (to perfectly time campaigns).
Decrease cost-per-acquisition by 65%.
Increase ROAS by 700% for Google campaigns.