Twilio Segment
Your data, built your way
Your data infrastructure should adapt to your business, not the other way around. Build it your way with 700+ pre-built connectors, SDKs, and open-source frameworks.
Flexible data platforms, the way they should be
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Data collection where you need it, when you need it
Collect customer data from any product, website, or mobile app with our simple analytics API, and send it to over 700 apps in a few clicks. No need to manually pull CSVs or maintain data pipelines.
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Interoperability with your data warehouse
With native connectors to the data warehouse, you can implement robust customer data tracking and orchestration with minimal engineering effort.
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Data governance and reliability, at scale
When it comes to data, garbage in means garbage out. Our CDP lets you automate quality assurance checks, user consent management, and privacy compliance at scale.
Resources
Guide
Customer data platforms: build, buy...or both?
Buying instead of building your data infrastructure often means compromising your unique business needs. But why not do a blend of both? Here’s our framework for deciding what should be kept in-house vs. outsourced when it comes to data infrastructure.
Report
The State of Customer Data Architecture
There’s an ongoing debate about the best way to build your data infrastructure: centered around a CDP or data warehouse? But this either-or framing is misleading: CDPs and data warehouses best function together to pair historical, contextual data with real-time flexibility.
Blog
Data architecture built around your customer
Too many companies build their data strategy around tools, not their customers. Learn how a system-centric approach can slow insights and how a customer-centric CDP like Twilio Segment helps unify data, simplify workflows, and power real-time, personalized experiences.