This is intelligent ad spending
With Twilio Segment and Conversions API from Meta, brands can leverage predictive AI and first-party data for more accurate match rates, lookalike audiences, and ad spend.
Leverage high value data to boost match quality
Unify your brand’s data sources into complete customer profiles, for more accurate match rates and more efficient ad spend.
Accelerate campaign performance with AI
Optimize ad spend using trusted AI to recommend which products to feature to customers who are most likely to convert.
Gain greater visibility into your marketing attribution
Leverage server side tracking for more reliable customer data, and gain greater visibility into your attribution, anywhere conversions may occur–your site, in app, or offline.
Setup Conversions API from Meta with Twilio Segment
Improve Event Match Quality (EMQ)
Twilio Segment + Conversions API from Meta in action
Resources to help get you started
Video
Fireside Chat with Twilio and Meta Leadership
Tune in to hear from Chris Koehler, CMO, at Twilio and Simon Whitcombe, Vice President, Global Business Group, at Meta during this year's Advertising Week.
Recipe
Conversions API from Meta actions
This documentation provides an overview and steps on installing Conversions API from Meta actions.
Recipe
Conversions API from Meta destination
This documentation provides an overview and steps on installing Conversions API from Meta destination.
Recipe
How to Use Lookalike Audiences and Audience Suppression
Learn how to use Twilio Engage to create hyper-specific audiences in Facebook, Snapchat, and Pinterest to increase advertising efficiency.
Article
A Guide to First-Party Data Retargeting with the Conversions API
Explore shifting privacy regulations, including Conversions API from Meta, and learn how we streamline the integration and transmission of first-party data.
Recipe
Retarget Customers with the Conversions API from Meta
This recipe explains what Conversions API from Meta is, why it’s worth focusing, and a step-by-step guide on using Twilio Segment to collect your first-party data and sync to Facebook.