Twilio Extends Communications Platform to Messaging Apps, Integrates With Facebook Messenger

Twilio today announced API support for connecting into messaging applications, as a featured partner of Facebook Messenger. With today's launch, businesses using Twilio can easily reach customers over Facebook Messenger in addition to SMS and web or mobile chat. The integration with Messenger significantly reduces the development effort needed to build and maintain communications apps and experiences that can reach customers across multiple messaging channels. To learn more about Twilio's support for Messenger, visit www.twilio.com/messaging

Nearly every person on the planet already uses some form of messaging. Over the last five years, more and more companies have adopted messaging to accommodate the increasing customer preference for conversations that are as natural as those they have with their friends and family.
Facebook today announced bots on Messenger as part of its new Facebook Messenger Platform. Developers and businesses running on Twilio communications platform can now leverage bots to add Messenger as another way to communicate with customers in a personalized, natural, and conversational way. With today's announcement, more than 900,000 developers registered on Twilio can easily build apps to engage with the 900 million active users on Facebook Messenger.

"Businesses today don't get to choose where their customers are. Businesses need to be wherever their customers want them," said Jeff Lawson, CEO and Founder of Twilio. "Whether it's Voice, SMS, Video, in-app chat, or messaging apps, we're building a platform that enables businesses to communicate like humans."

Businesses like Uber, Nordstrom, and CocaCola Enterprises who have already built successful messaging experiences on Twilio-powered SMS can now utilize Messenger as a new customer channel. Through Twilio, Postmates and GoButler will be some of the first companies to use the new Messenger Platform to manage delivery requests, confirmations, and customer-to-courier communication.

Facebook Messenger is the first messaging application Twilio has chosen to add to its platform, and will expand to include others in the future.