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In this recipe, you are going to deploy a sample retail web application using automated deployment. This recipe demonstrates how Amazon Personalize AI service can be deployed and integrated with Twilio Segment to deliver real-time events from the web user interface to Amazon Personalize.

When your support agents are interacting with customers, you want to set them up for success, providing all of the information and context they might need to create a genuine connection with the customer and provide a personalized experience. In this article, we’ll walk through the steps for seamlessly providing Twilio Flex support agents with data about customer traits from Twilio Engage.

Webflow is a low-code website builder that helps web designers and developers build sites fast and at scale. It’s different from more traditional web Content Management Systems (CMS), in that it is SaaS based and takes care of all hosting, code assembly, code deployment, domain management, content delivery networks (CDN), and other processes behind the scenes.

It's essential to understand your users in order to provide them with personalized and relevant experiences. By leveraging the power of ChatGPT, OpenAI's advanced language model, and Twilio Segment, a leading customer data platform (CDP), you can gain valuable insights from user-generated content and track that data to enrich user profiles. In this recipe, we'll discuss a powerful use case built using ChatGPT to analyze user feedback, and track the data in Twilio Segment. We'll also provide a code example in Python with comments to help inspire server-side implementation for your own projects.

In the competitive landscape of the FinTech industry, understanding customer behavior and predicting their readiness to purchase additional products can significantly impact business success. By harnessing the power of advanced analytics and AI, financial institutions can identify the optimal moment to engage customers with an offer of relevant products or services. Twilio Engage, a powerful component of the Twilio Segment platform, enables businesses to leverage AI-driven predictive traits derived from past customer behavior to pinpoint those most likely to be ready for a new financial product.

This recipe will teach you how to create a targeted coupon campaign with Voucherify and Twilio Segment for customers who leave an unsatisfactory review on your website. Once Twilio Segment identifies your target audience, Voucherify will create an effective personalized coupon campaign to prevent customer churn and increase retention.

This recipe teaches you how to easily launch and optimize a referral and loyalty program using Twilio Segment and Friendbuy. The web and cloud mode destination integrations send information about your customers and their actions to Friendbuy to power your referral and loyalty programs.

Abandoned shopping carts might look like a failure to convert, but have you ever thought of them as a buying signal? Building a campaign to target abandoned carts and nudge the shopper into completing the purchase have a great track record of increasing conversions.

In this recipe, you'll learn how to use location data to understand where your customers are when they engage with you.

This recipe outlines the process of connecting Twilio Segment with HubSpot and Lucky Orange to help you transform visitor data into informed decisions. You’ll learn how this trio of tools provides new insights into the behavior and interactions of target audiences to optimize your sales and marketing strategies.

Acquiring customers is a highly competitive and expensive process, but successful ecommerce sites know that there is another source of revenue: your current and previous customers. Increasing customer retention by as little as 5% can raise top-line revenue over 25%, so driving lifetime value for current customers is a top priority for direct-to-consumer (DTC) brands on Shopify.

Growth leaders today need to retarget their most valuable customers and know where they came from. By leveraging a customer data platform like Twilio Segment and a Mobile Measurement Partners (MMP) like Branch, you can identify your most engaged and high-LTV users, get accurate campaign attribution data, and discover your highest-ROI ad channels. In this recipe, you will learn how to identify and group your highest-value customers, as well as where they came from. You can then use this data to deliver targeted ads and capture more customers just like them in the same channels, with accuracy and at scale.

This guide will focus on teaching you how to track e-comm data in Mixpanel to allow for meaningful explorations. You’ll be able to see how different analyses from funnel and insights reports can help you identify opportunities to make change.

This recipe teaches you to build a targeted dynamic coupon campaign using Twilio Segment and Talon.One. Once you identify an Audience of first-time customers, you can distribute a coupon that helps you encourage them to come back and purchase again.

Enhance the user properties within Twilio Segment and Engage by utilizing Attribution data for more effective user segmentation and targeted marketing campaigns. In the initial integration, Attribution leverages Twilio Segment's snippets to track events, page visits, and user identity. With the bidirectional integration, you'll be able to pipe Attribution data as user traits into Twilio, Twilio Segment, and Engage.