Guide
From Fragmented Data to Unified Insights: Building a Complete Customer View in Six-Steps
A CDP with identity resolution stitches customer data from different sources, creating a single view of the customer. This leads to stronger and more personalized marketing efforts.
Learn how identity resolution:
- Helps marketers send stronger campaigns with personalization
- Ties real-time and historical data to users for a single source of truth
- Marries anonymous with known user data for a stronger customer view
As teams collect first-party data in different tools, it’s hard to piece the data together to understand your customer.
Identity resolution provides a solution. It stitches customer profiles together to create one single view of the customer. With one source of truth, you can provide stronger, more personalized marketing campaigns and increase marketing efficiency.
