Guide
Mind the Gap: Why Fintechs Keep Missing High-Intent Moments
Discover how leading fintechs are closing the ‘signal gap’ and turning real-time customer data into real growth.
Is Your Data Costing You Conversions?
Your customers generate intent signals constantly. Sign-ups. Abandonments. In-app behaviours. But most fintechs are too slow to act, held back by disconnected tools and delayed data. This report highlights the friction points and shows how leading fintechs are building systems that respond in real time.
Stop Losing Users at Sign-Up
Most fintechs lose customers between KYC and first deposit. Segment helps you detect drop-offs early and trigger timely nudges before interest fades.
Fix Fragmented Journeys
When data lives in silos, personalisation fails. Segment creates a single, accurate view of each customer, so every message hits with purpose.
Accelerate Product Iteration
Without reliable data, product teams stall. Segment delivers clean signals to the tools your teams already use, enabling faster testing and sharper insights.
What the Fastest-Growing Fintechs Already Know
From missed onboarding moments to broken data loops, see where high-intent signals are lost and how leading teams are fixing it without a full rebuild.
What you’ll learn:
- Where fintechs are losing high-intent users and why
- How to unify data across marketing, product, and engineering
- What it takes to respond in real time without rebuilding your stack
