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Podcasts
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PodcastDesigning Relevant Experiences with Behavioral Data with Erika Reed, Manager of Data Strategy at General Mills
In this episode of Twilio's Builders Wanted podcast, Erika Reed, Manager of Data Strategy at General Mills, discusses providing a value exchange for consumer data, grappling with unknown traffic, and focusing on behavioral data instead of demographics.
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Podcast
Good Data, Better Marketing - Engaging Consumers Through Human-Centric Strategies
In this episode, Umi Patel, VP of Consumer Insights & Analytics at PepsiCo's North America Beverage Portfolio, discusses the importance of collecting household data that powers personalization, how they are developing human-centric stories from data, and the power of blending different types of data.
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