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Podcasts
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PodcastGood Data, Better Marketing - Engaging Consumers Through Human-Centric Strategies
In this episode, Umi Patel, VP of Consumer Insights & Analytics at PepsiCo's North America Beverage Portfolio, discusses the importance of collecting household data that powers personalization, how they are developing human-centric stories from data, and the power of blending different types of data.
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Podcast
Good Data, Better Marketing - Removing Barriers for a Seamless Customer Experience
In this episode, John Sheldon, Chief Marketing Officer at SmileDirectClub, talks about the importance of a CRM across a business, rethinking the role of digital in the funnel, and the change in consumers' confidence in telehealth.
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Podcast
Good Data, Better Marketing - Improving Customer Engagement
In this episode, Pepe Valiente, Senior Management Consultant at IBM Garage, talks about the risks of digital transformations and the importance of personalization, simplicity, and privacy for the customer experience.
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Podcast
Good Data, Better Marketing - Building a Bridge Between Customer Needs and Customer Experience
In this episode, Liz Miller, VP and Principal Analyst at Constellation Research discusses best practices for engaging with customers, what ‘good data’ means, and current trends in marketing and customer engagement.
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