Guide
Using data to drive ad spend optimisation
Twilio Segment helps increase ROAS through access to centralised data that enables marketers to maximise advertising reach and impact.
In this playbook, you'll learn how to:
- Maximise Reach: Use data from your current customers to create lookalike audiences on advertising platforms, helping you reach new leads with similar traits and increase conversion potential.
- Build Effective Campaigns: Develop personalised campaigns with a higher return on ad spend (ROAS) by targeting audiences more precisely. Launch targeted campaigns effortlessly with prebuilt Predictive Audiences such as 'ready to buy,' 'dormant,' and 'high LTV.'
- Benchmark Performance: Pull data from sources like Facebook Ads and Google Ads directly into your data warehouse. This allows you to benchmark performance, identify successful channels and campaigns, and refine your ad spend strategy for maximum impact.
Unlock the full potential of your marketing efforts with Twilio Segment, the leading customer data platform. Centralise consented customer data to break down silos and access real-time insights, empowering your marketing teams to create highly targeted and effective campaigns. Optimise ad spend by leveraging data-driven strategies that prioritize high-value audiences, driving engagement and boosting revenue.
