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PHILIPPINES (PH)

Locale Summary

Locale namePhilippines
ISO codePH
RegionAsia
Mobile country code515
Dialing code+63

Guidelines

Two-way SMS supported Yes
Twilio concatenated message supportYes
Message length160 characters
Twilio MMS supportConverted to SMS with embedded URL
Sending SMS to landline numbersYou cannot send SMS to a landline destination number: the Twilio REST API will throw a 400 response with error code 21614, the message will not appear in the logs, and the account will not be charged.
Compliance considerations

Mobile operators do not allow messages with international long codes. These will be overwritten with a generic Alphanumeric Sender ID outside of Twilio’s platform. Twilio highly recommends sending from a registered Alphanumeric Sender ID. 

Sender IDs containing the words “TEST”, “MESSAGE”, “SMS”, and/or permuations based on those words are not allowed. Sender IDs that portray other networks as “SMART” and/or “SUN” and/or permuations based on those words — for example, “SMARTMONEY”, “SUNCELL”, “SMARTLIVE”, “SMARTLOAD”, etc.) are not allowed.

You may send commercial and promotional advertisements, surveys, and other broadcast/push messages only to subscribers who have specifically opted-in to receive such messages. PTEs and content providers shall also provide methods for subscribers who have opted-in to opt-out in the future. Regular opt-out instructions must be sent once per week for daily subscriptions or once per month for weekly subscriptions.

Spam messages are those which promote or offer financial loans, real estate, products and services, and sometimes relate to elections and other political messages. Adult content or any mention of alcohol, drugs, gambling, politics, and/or tobacco is prohibited.

Shortened URLs in message content are strictly not allowed, and customers sending banking related content with a URL must ensure that message templates are allow-listed. Sending a URL that is not allow-listed will result in message failure.

Twilio strongly encourages customers to review proposed use cases with qualified legal counsel to make sure that they comply with all applicable laws. The following are some general best practices:

  1. Get opt-in consent from each end-user before sending any communication to them, particularly for marketing or other non-essential communications.
  2. Only communicate during an end-user’s daytime hours unless it is urgent.
  3. SMS campaigns should support HELP/STOP messages, and similar messages, in the end-user’s local language.
  4. Do not contact end-users on do-not-call or do-not-disturb registries.

Phone Numbers & Sender ID

AlphanumericLong CodeShort Code
Pre-registrationDynamicDomesticInternational
Operator network capabilityRequiredNot SupportedSupportedNot SupportedSupported
Twilio supported Required
Learn more
Not Supported SupportedSupportedNot Supported
Sender ID preservedYes --- YesNo---
Provisioning time2 weeksN/AN/AN/AN/A
UCS-2 supportSupportedN/ASupportedSupportedN/A
Use case restrictions

Messages that appear to be person-to-person (P2P) based on their content will be filtered.

Numeric Sender IDs will be overwritten with a generic Alphanumeric Sender ID outside of the Twilio platform. 

Sender IDs containing the words “TEST”, “MESSAGE”, “SMS”, and/or permuations based on those words are not allowed.

Sender IDs that portray other networks as “SMART” and/or “SUN” and/or permuations based on those words are not allowed. See above for examples.

Commercial and promotional advertisements, surveys, and other broadcast/push messages may be sent only to subscribers who have specifically opted-in to receive such messages.

Messages sent must provide methods for subscribers who have opted-in to opt-out in the future. Regular opt-out instructions must be sent once a week for daily subscriptions and once a month for weekly subscriptions.

Financial loans, real estate offers, product and service promotions, and political messages will be blocked. 

Adult content and any mention of alcohol, drugs, gambling, politics, and tobacco is prohibited.

N/A

You can only use local longcodes for application-to-person (A2P) messages.

N/A

N/A

Best practices

N/A

N/A

N/A

Numeric Sender IDs will be overwritten with a generic Alphanumeric Sender ID outside of the  Twilio platform and delivery is on a best-effort basis only. Twilio highly recommends sending only with a pre-registered Alphanumeric Sender ID.

N/A

Alphanumeric - Pre-registration
Operator network capabilityRequired
Twilio supported Required
Learn more
Sender ID preservedYes
Provisioning time2 weeks
UCS-2 supportSupported
Use case restrictions

Messages that appear to be person-to-person (P2P) based on their content will be filtered.

Numeric Sender IDs will be overwritten with a generic Alphanumeric Sender ID outside of the Twilio platform. 

Sender IDs containing the words “TEST”, “MESSAGE”, “SMS”, and/or permuations based on those words are not allowed.

Sender IDs that portray other networks as “SMART” and/or “SUN” and/or permuations based on those words are not allowed. See above for examples.

Commercial and promotional advertisements, surveys, and other broadcast/push messages may be sent only to subscribers who have specifically opted-in to receive such messages.

Messages sent must provide methods for subscribers who have opted-in to opt-out in the future. Regular opt-out instructions must be sent once a week for daily subscriptions and once a month for weekly subscriptions.

Financial loans, real estate offers, product and service promotions, and political messages will be blocked. 

Adult content and any mention of alcohol, drugs, gambling, politics, and tobacco is prohibited.

Best practices

N/A

Alphanumeric - Dynamic
Operator network capabilityNot Supported
Twilio supported Not Supported
Sender ID preserved ---
Provisioning timeN/A
UCS-2 supportN/A
Use case restrictions

N/A

Best practices

N/A

Long Code - Domestic
Operator network capabilitySupported
Twilio supportedSupported
Sender ID preservedYes
Provisioning timeN/A
UCS-2 supportSupported
Use case restrictions

You can only use local longcodes for application-to-person (A2P) messages.

Best practices

N/A

Long Code - International
Operator network capabilityNot Supported
Twilio supportedSupported
Sender ID preservedNo
Provisioning timeN/A
UCS-2 supportSupported
Use case restrictions

N/A

Best practices

Numeric Sender IDs will be overwritten with a generic Alphanumeric Sender ID outside of the  Twilio platform and delivery is on a best-effort basis only. Twilio highly recommends sending only with a pre-registered Alphanumeric Sender ID.

Short Code
Operator network capabilitySupported
Twilio supportedNot Supported
Sender ID preserved---
Provisioning timeN/A
UCS-2 supportN/A
Use case restrictions

N/A

Best practices

N/A

For the benefit of all our customers, these guidelines are provided to help you comply with applicable requirements and to help ensure Twilio's platform remains compliant with global telecommunications ecosystem requirements. These guidelines represent our current understanding of common compliance requirements generally applicable to Twilio and its customers, and do not constitute legal advice. By posting these guidelines, Twilio makes no assurances regarding the legal compliance of your application built using our APIs. You are expected to understand and abide by all compliance obligations applicable to your specific application. You should check these pages regularly for updates as telecommunications ecosystem requirements continue to evolve and change, and the information below may be updated or changed without notice.