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  • By Sarah Stringer
    Build vs. Buy: An Architect's Guide to Video & WebRTC Build vs. Buy: An Architect's Guide to Video & WebRTC

    The last few years have dramatically shifted the world of video. While this channel was steadily growing in popularity before 2020, the pandemic accelerated its growth as organizations scrambled to find new ways to bring employees and customers together. In fact, business and video conferencing apps experienced record downloads as people moved online to stay connected during lockdowns.

    But even as restrictions ease, video has proved it’s here to stay. Customers now expect virtual, face-to-face interaction with their favorite brands and rely upon video to stay informed, remain connected, and do their jobs.

    Behind these shifting customer expectations and boost in adoption is the Web Real-Time Communication (WebRTC) standard. WebRTC lowers the barrier to entry for video, providing teams a standard way to implement impactful video across a wide variety of browsers and platforms. But even with this standardization, implementing WebRTC can be a challenge. In fact, if your business …

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