As messaging becomes customers’ increasingly preferred engagement channel, businesses need the ability to reach customers on a trusted number. That’s why we’re thrilled to announce Twilio’s proposed acquisition of Zipwhip, a trusted carrier partner and a leading provider of Toll-Free messaging in the US.
This proposed acquisition is a reflection of our commitment to deliver deep connectivity and choice in messaging channels to our customers who are building the next generation of customer engagement experiences.
Connecting businesses to consumers on a trusted number
Since its founding, Zipwhip has provided businesses with an easy way to build lasting relationships with their customers through messaging. Afterall, 69% of US customers feel more confident about a brand as a result of messaging with them1. By adding text messaging to an existing Toll-Free landline, Zipwhip empowers businesses to communicate with customers on the channel of their choice. Through their partnership with carriers across the US and Canada, Zipwhip has focused on ensuring Toll-Free messaging stays a high quality and high engagement channel.
The power of Toll-Free messaging
With messaging emerging as an increasingly preferred channel for business to customer communications, Toll-Free messaging provides our customers with the opportunity to leverage a trusted business number for both voice and text. Toll-Free numbers offer businesses a fast, low-friction onboarding process coupled with a variety of other features like flexible throughput, the ability to send MMS, and delivery receipts (DLRs).
Joining forces to serve our customers better
Twilio and Zipwhip share a common goal - to enable our customers to reach consumers on their preferred channel, at the right time. By joining forces, we will be able to improve the Toll-Free messaging channel as it continues to grow and streamline the overall customer experience.
Though our partnership is just beginning, the opportunity is enormous, and we are excited to work together to deliver unparalleled experiences.
We can’t wait to see what you build.