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2025 State of Customer Engagement Report

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Customer Engagement Platform
One flexible platform that combines data, AI, and the communication channels your customers love.
Communications
Customer Data

Messaging
SMS
WhatsApp
Conversations API
RCS
Voice
SIP Trunking
Email API
SMTP Service
Marketing Campaigns
Phone Numbers
Toll-free
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Short Codes
Video API
Flex

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Profiles Sync
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Verify
Lookup

Conversational AI
ConversationRelay
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See all products

See Twilio’s latest innovations, integrations, builder tools and support plans

Verification and identity
Fraud prevention
Alerts and notifications
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Lead alerts
Mass texting
Marketing and promotions
SMS marketing
Cross-sell and upsell
Optimize ad spend
Support and sales
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Customer data management

Developers
Data Engineering
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Product
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Financial services
Healthcare
Retail
Nonprofit
Hospitality
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See all solutions

Why Twilio
We help you build amazing experiences with contextual data, the right communication channels, and AI to scale personalization and increase efficiency.
Customer stories

One platform
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Built for builders
Enterprise scale
Extensible by design
Real-time customer data
Artificial intelligence
Infrastructure

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Chart showing the 2025 Magic Quadrant for CPaaS with Twilio and Infobip in the Leaders quadrant.

Chart showing the 2025 Magic Quadrant for CPaaS with Twilio and Infobip in the Leaders quadrant.

2025 Gartner® Magic Quadrant™ for CPaaS

Twilio was once again named a Leader and positioned highest for our Ability to Execute.

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Woman sitting in a wooden chair using a smartphone with plants in the background.

Woman sitting in a wooden chair using a smartphone with plants in the background.

2025 State of Customer Engagement Report

Explore the five trends redefining how brands connect with customers in 2025.

All Pricing
Transparent pricing with discounts as you scale. Sign up for a free trial—no credit card required.

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Blog / Authors / Jason Spulak

JS

Twilion

Jason Spulak

Twilio Professional Services for Programmable Voice Onboarding

Abby Ford
High Volume Voice: Scale Outbound Voice Applications with Twilio

Erika Kettleson
Getting the Most Out of Your Twilio Voice Project

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ServiceNow and Twilio IVR: Integrated for More Responsive IT Management

Pathik Soni Arun Wagle

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