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Chart showing the 2025 Magic Quadrant for CPaaS with Twilio and Infobip in the Leaders quadrant.
2025 Gartner® Magic Quadrant™ for CPaaS

Twilio was once again named a Leader and positioned highest for our Ability to Execute.

Read now
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Woman sitting in a wooden chair using a smartphone with plants in the background.
2025 State of Customer Engagement Report

Explore the five trends redefining how brands connect with customers in 2025.

Read now
  • All Pricing An icon of a right chevron
  • Transparent pricing with discounts as you scale. Sign up for a free trial—no credit card required.
  • Messaging An icon of a right chevron
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Blog / Authors / Bill Higbee

BH

Twilion

Bill Higbee

Sr. Product Marketing Manager

Bill Higbee is a Sr. Product Marketing Manager at Twilio. Bill has 20+ years experience in technical marketing roles spanning API, SaaS, Telecom, and more. When Bill isn’t helping businesses enhance their customer engagement, he’s most likely skiing, golfing, or finding some other way to have fun outdoors. Feel free to reach out to him at whigbee@twilio.com or linkedin.com/in/billhigbee


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  • SMS Marketing: How to Decide Whether to Build or Buy a Solution
    Bill Higbee

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