Bill Higbee

Bill Higbee is a Sr. Product Marketing Manager at Twilio. Bill has 20+ years experience in technical marketing roles spanning API, SaaS, Telecom, and more. When Bill isn’t helping businesses enhance their customer engagement, he’s most likely skiing, golfing, or finding some other way to have fun outdoors. Feel free to reach out to him at whigbee@twilio.com or linkedin.com/in/billhigbee

How to add a GIF to your marketing text messages

Twilio
6 tips to improve holiday SMS marketing performance

Ravleen Kaur
SMS marketing KPIs: How to measure your SMS marketing campaign's success

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Guide to Architecting a Messaging Solution for High Deliverability, Resiliency, and Scalability

Krista Goralczyk
How to send automated text messages (plus tips and examples)

Twilio Ravleen Kaur
Message Scheduling is Now Generally Available

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How to Schedule and Track Marketing Campaigns

Brian Mgrdichian Sabeel Siddiqi
MMS for Long Text Messages is Generally Available

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Message Scheduling is Now in Public Beta

Shashwat Johari

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