Product changelog and announcements

The Trade Desk destination is now available in beta.

With this integration, you can push first-party user data from audiences created in Twilio Engage to The Trade Desk platform. This enables you to target your brand's first-party audiences more effectively. You have the ability to configure your delivery preferences within Segment, making the integration customizable.

By connecting Twilio Engage with The Trade Desk, you can leverage your Engage Audiences and send personally identifiable information (PII), such as email, directly to The Trade Desk. This enhances your ability to execute precise and impactful marketing campaigns.

To get started with the Trade Desk integration, see the public documentation.

Segment's integration with LiveRamp Audiences is now in beta.

This integration empowers companies and their partners to connect, control, and activate data, resulting in transformed customer experiences and more valuable business outcomes.

Learn more about the integration in Segment's LiveRamp Audiences Destination documentation.

Broadcasts let you send one-off promotional messages by SMS or email.

Targeted and personalized with the same level of real-time data sophistication used for advanced lifecycle marketing efforts, Broadcasts were built with SendGrid email and Twilio SMS functionality. Using one centralized platform, Broadcasts offer scalability and reliable deliverability.

With Broadcasts general availability, you can now send Broadcasts to subscription groups and view Broadcast actions and events in both recipients list and the customer profile.

For more information, visit Segment's Broadcasts documentation.

🔔 Audience Size Alerts for ALL audience types is Generally Available! 🔔

Engage customers can now subscribe to alerts for any audience by setting a % threshold to get notified on size increases or decreases over the last 24 hour period. The Audience Overview page also displays a new graph for visibility into size changes over time. For more information refer to our docs.

Reverse ETL makes it simple to activate data from a warehouse and load it into 300+ downstream destinations.

Databricks as a Reverse ETL source is now Generally Available.

Reverse ETL makes it simple to activate data from a warehouse and load it into 300+ downstream destinations

Postgres as a Reverse ETL source is now available in GA.

The Engage sync engine is incredibly powerful but previously lacked visibility into how long Audience syncs with downstream tools would last. Sync ETA aims to change that. This new feature shows dynamic ETAs for Engage Audiences syncing to downstream Destinations, offering customers granular observability that's now generally available.

Mobile Device Mode Destination Filters is in beta to all users on Business Tier plans and is exclusive to the Analytics-Swift, Analytics-Kotlin (Android), and Analytics-React-Native 2.0 libraries. 

This feature enables you to use the same interface and APIs to prevent certain data from flowing into a destination, and gives you more flexibility when working with Segment and your various marketing tools. 

For more information see the Destination Filters documentation as well as the Analytics-Swift, Analytics-Kotlin (Android), and Analytics for React Native 2.0 documentation.

What is the Marketing Campaigns (Actions) Destination?

• Create an Action Destination for SendGrid Marketing Campaigns in Segment’s Catalog.

• This destination allows marketers to add and update contacts to leverage the power of a CDP and the ease of Marketing Campaigns to create compelling and targeted campaigns.

For more information, see the SendGrid Marketing Campaigns Destination documentation.

Reusable Tracking Plans & Libraries includes two new features: Property Library Syncing and Duplicate Tracking Plans & Libraries. Both features are available to all customers with access to Protocols.

Property Library Syncing enables Protocols users to apply changes made to a Property Library across any synced Tracking Plan.

Duplicate Tracking Plans enables Tracking Plan users to duplicate existing Tracking Plans and libraries.

For more information, see Property library syncing and duplicate Tracking Plans & Libraries.