Product changelog and announcements

With Selective Sync, you can ingest selective data to your data warehouses.

Choose the event tables and properties synced by Profiles Sync to optimize performance and cost. Syncing fewer tables and properties leads to faster and more frequent syncs, faster queries, and less disk space usage. 

For more info, visit Segment’s Profiles Sync docs.

Segment's TikTok Audiences destination is now in General Availability.

With this destination, you can send Engage audiences to TikTok Ads accounts to support accurate targeting of custom audiences, and other advertising use cases like lookalike audiences, retargeting, and exclusion lists.

For more information, see Segment's TikTok Audiences Destination documentation.

Functions Versioning is now Generally Available.

Functions Versioning enables users to:

• Access the complete change history for both source and destination functions, including version history and creation details.

• Compare different versions, using either a unified or split diff checker view.

• In the event of any issues, roll back and restore to a previous version.

All users who have functions enabled for their workspace can utilize function versioning.

For more information view Segment's Functions editing documentation.

The Braze Cohorts destination, built on Destination Actions, is now in General Availability.

With this destination, you can send Engage audiences to their Braze account as cohorts, and cohorts can be used to build campaigns with the most accurate customer data.

This is a more scalable alternative to storing audience subscription in user-level attributes in Braze.

For more information, see Segment's Braze Cohorts Destination documentation.

The Google Analytics 4 Web destination, built on Destination Actions, is now in General Availability.

This destination lets you send web data to the fourth version of Google's widely-used analytics platform, taking advantage of its powerful new features.

This destination works on the client by loading gtag.js for you.

For more information, see Segment's Google Analytics 4 Web destination documentation.

Linked Audiences allows you to build powerful and targeted audiences based on Segment Profiles and any relational data set from your data warehouse mapped to the Data Graph.

Linked Audiences Public Beta access begins rolling out now to all customers on Engage Foundations.

To receive priority access, fill out a request form.

Segment's goal is to help customers get the full value from the Profiles Sync product by building materialized views in Segment and syncing them to the customer data warehouse.

Segment is adding three materialized view tables on top of the existing raw tables synced with Profiles Sync.

To learn more about these materialized view tables, visit the Profiles Sync docs.

Built on Segment’s Actions framework, these conversions destinations provide flexibility in how events and properties are identified as conversions.

These destinations send hashed and encrypted first-party conversion data in real-time to Facebook, Google, and TikTok respectively. Once in the downstream tool, you can use the data for ad measurement, campaign optimization, and reporting.

For more information, check out each destination’s documentation:

• Google Enhanced Conversions Destination
• Facebook Conversions API Destination
• TikTok Conversions Destination

The Google Analytics 4 destination lets you send data to the fourth version of Google's widely-used analytics platform, taking advantage of its powerful new features.

New users can implement easily, and current users can migrate without making any changes to the events and properties they are already collecting.

For more information, see the Google Analytics 4 documentation.

The Google Analytics 4 Web destination lets you send web data to the fourth version of Google's widely-used analytics platform, taking advantage of its powerful new features.

This destination works on the client by loading gtag.js for you.

For more information, see Segment's Google Analytics 4 Web destination documentation.