Product changelog and announcements

The Braze Cohorts destination, built on Destination Actions, is now in Public Beta.

With this destination, customers can send Engage audiences to their Braze account as cohorts, and cohorts can be used to build campaigns with the most accurate customer data.

This is a more scalable alternative to storing audience subscription in user-level attributes in Braze.

For more information, see Segment's Braze Cohorts documentation.

🔔 Overview: With Audience Size Change Alerts, you can get notified when your audience increases or decreases past a set threshold. During the Public Beta, Audience Size Change Alerts only supports Linked Audiences.

For more information, check out our Audience Size Change documentation.

We’re thrilled to announce that the launch of our completely reimagined Journeys product within Twilio Engage is now Generally Available to all Engage customers. Built from the ground up and based on your valuable feedback, the new Journeys empowers you to deliver more relevant, timely, and seamless customer experiences at every touchpoint.

What’s new in the Next Generation Journeys?

• 🔄 Real-Time Orchestration with Event Triggered Journeys:
  • Automatically trigger and personalize outreach based on real-time customer actions—like cart abandonment, onboarding milestones, and more. No more relying only on drip campaigns. Now, you can react right when it matters.
• 🔎 Richer Personalization with Contextual Payloads & Data Access:
  • Access all the details you need — including important contextual data from your triggering event and subsequent events performed in the Journey (product viewed, cart contents, membership status, etc.) — to simplify the delivery of highly relevant messages, when it matters most.
• 📈 Enhanced Builder Experience with improved Observability & Optimization:
  • Effortlessly map out every customer touchpoint using our intuitive drag-and-drop builder, enhanced with rich activity tracking and comprehensive audit trails. This streamlined approach makes it simpler than ever to analyze, optimize, and scale your customer engagement strategies.

But wait, there’s more! 

• Randomized Split: Unlock dynamic profile routing within Journeys for rapid A/B testing and data-driven analysis, making it easier to optimize engagement and outcomes.
• AdTech Support – Action List Destinations: Build targeted lists or audiences in destination platforms directly from event-triggered Journeys, enabling more precise and impactful engagement strategies.
• Editing & Versioning: Seamlessly update Journeys with new versions—without duplicating or deleting—simplifying workflow management and boosting flexibility.
• Multiple Activations Support: Send up to five different actions per Destination step, whether to the same or multiple locations, cutting down on workarounds and saving Journey step credits.
• Simultaneous Entries: Profiles now launch a new Journey instance with each triggering event, enabling personalized messaging and seamless support for transactional use cases every time an action is performed.
• And More!

This release empowers marketers to move at the speed of their customers—giving you the tools needed to deliver the right message, on the right channel, at the right time.

For more information review our docs and check out this article.

Trait Activation in Destination Functions is available to all users on Business Tier plans with Engage Foundations.

This feature enables you to pass Traits and Identifiers on the Segment Profile to Destination Functions used in your Engage flows, eliminating the need for calling the Public Profile API.

For more information, see the Trait Activation documentation.

We’re excited to announce the private beta launch of our Twilio Messaging destination, making it easier than ever to activate your SMS, MMS, and WhatsApp messaging campaigns right within Segment.

With the new Twilio Messaging destination, you can:

• ✅ Trigger messages in real time
  • Send personalized messages to customers based on events, audience updates, or journeys, like signup confirmations, abandoned cart nudges, or proactive support updates.
• ✅ Use your existing Twilio templates and compliance settings

  • Build and manage your Content Templates directly in Twilio, then trigger the right message at the right time using Segment. No duplicated workflows or extra integrations required.

• ✅ Personalize messages dynamically
  • Tailor each message with event data and user traits, like name, product details, or offer codes, to create truly relevant customer experiences.

How the Twilio Messaging destination helps your team

Your customers expect real-time communication on the channels they use most. This integration makes it easier to reach them quickly, without building custom pipelines or managing fragmented tools.

Whether you’re sending SMS, MMS, or WhatsApp messages, Twilio Messaging combined with Segment helps you orchestrate personalized journeys and deliver timely touchpoints with confidence.

Interested in joining the private beta?

If you’re interested in exploring the Twilio Messaging destination, reach out to your Segment CSM for more information.

This month, two partners released integrations with Segment:

Destinations:

• CleverTap (documentation) - Generally Available as of January 9

Sources:

• CommandBar (documentation) - Generally Available as of January 19

For questions and support related to these destinations, please reach out to Segment's partners.

The Stripe source now leverages a newer version of the Stripe APIs.

As part of this change, Segment added support for one new collection (tax_rates). Some properties in a few of the collections have been added and deprecated. No changes have been made to the existing functionality.

For more information, see Segment's Stripe Source documentation.

The Google Display and Video 360 destination, rebuilt on Destination Actions, is now in public beta.

This destination lets you streamline activation of end-to-end ad campaigns under Google Marketing Platform.

Segment will deprecate the Personas DV360 destination. Moving forward, all users will work with the new Display and Video 360 (Actions) destination.

To learn more about the destination and migration steps, view the Display and Video 360 (Actions) documentation.

Analytics.js Classic has entered End of Life as of February 28th, 2023.

This means that Segment will no longer maintain or upgrade the Classic version of Analytics.js. 

All sources leveraging Analytics.js Classic will be auto upgraded to Analytics.js 2.0 by the end of March 2023.

The Getting Started Guide gives self-service customers the option to be guided through a more managed onboarding path. It is comprised of three main components:

1. A new Workspace Strength score to guide the early customer journey and recommend the best next task;
2. Prescriptive, guided tasks taking users through improving their implementation, and thereby increasing their Workspace Strength;
3. A longer-form companion walkthrough guide  to help users discover how and why workspace strength should be improved.