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Lead scoring can make or break your sales strategy. It ensures the right prospects get the attention they need when they need it most. But if your data is scattered or your process is manual, it’s easy to miss opportunities, waste valuable time, and lose potential customers to competitors. That’s where Twilio Segment and HubSpot come in.

In this recipe, you'll learn how to use location data to understand where your customers are when they engage with you.

This recipe outlines the process of connecting Twilio Segment with HubSpot and Lucky Orange to help you transform visitor data into informed decisions. You’ll learn how this trio of tools provides new insights into the behavior and interactions of target audiences to optimize your sales and marketing strategies.

Acquiring customers is a highly competitive and expensive process, but successful ecommerce sites know that there is another source of revenue: your current and previous customers. Increasing customer retention by as little as 5% can raise top-line revenue over 25%, so driving lifetime value for current customers is a top priority for direct-to-consumer (DTC) brands on Shopify.

In this recipe, you’ll learn how to use Engage (formerly Personas) and Destinations by Twilio Segment and the A/B testing tool, Kameleoon, to target website visitors with experiments that can help financial services companies up-sell and cross-sell products and services.

With the explosion of artificial intelligence technologies in recent months, it is important for marketers and product teams to harness the power that AI can bring to their marketing efforts. Twilio Segment’s Predictive Traits and Predictive Audience creation (currently both in beta) gives marketers a no-code solution to tap into AI and yield higher returns on their marketing efforts by allowing them to predict the likelihood of a user performing any custom event within Twilio Segment. Examples could include finding users with a high propensity to churn, purchase, refer a friend, or use a promo code. Armed with this knowledge, you can increase the effectiveness of your marketing communications. Predictive Traits is a no code machine learning model that helps marketers improve their targeting in campaigns and journeys to achieve better results. Predictive Traits gives marketers super powers to take any tracked Twilio Segment event and predict the likelihood that any user will perform that action over the next 30 days. Audience modeling serves as the foundation for predictive audiences. It applies predictive intelligence to identify audiences based on specific criteria such as discount affinity, channel affinity, lifecycle stage, purchase activity, likelihood to convert, and likelihood to unsubscribe. In this recipe, we’ll share how we can harness the power of predictive traits and audiences to predict which customers are most likely to transfer money out of their bank accounts. Given the liquidity pressures that banks incur when deposit outflows occur, it is of utmost importance to ensure your bank is doing everything possible to keep customer’s money within your platform.

Growth leaders today need to retarget their most valuable customers and know where they came from. By leveraging a customer data platform like Twilio Segment and a Mobile Measurement Partners (MMP) like Branch, you can identify your most engaged and high-LTV users, get accurate campaign attribution data, and discover your highest-ROI ad channels. In this recipe, you will learn how to identify and group your highest-value customers, as well as where they came from. You can then use this data to deliver targeted ads and capture more customers just like them in the same channels, with accuracy and at scale.

This recipe teaches you to build a targeted dynamic coupon campaign using Twilio Segment and Talon.One. Once you identify an Audience of first-time customers, you can distribute a coupon that helps you encourage them to come back and purchase again.

In this recipe, you’ll learn how to use Twilio Segment to connect Radar (a location data infrastructure platform) and Customer.io (a marketing automation software) to personalize your customer communications.

This recipe teaches you how to use customer behavioural events from Twilio Segment inside Movable Ink to achieve open-time email personalization and improve email engagement rates.

Enhance the user properties within Twilio Segment and Engage by utilizing Attribution data for more effective user segmentation and targeted marketing campaigns. In the initial integration, Attribution leverages Twilio Segment's snippets to track events, page visits, and user identity. With the bidirectional integration, you'll be able to pipe Attribution data as user traits into Twilio, Twilio Segment, and Engage.

In this recipe, we’ll show you how to create contextual journeys to your app and drive conversions with tailored experiences, powered by the AppsFlyer customer engagement and deep linking suite.

In this recipe, you’ll learn how to use Twilio Segment and Airship together to improve the post purchase experience. You’ll be able to personalize interactions and provide valuable product recommendations that drive repeat value.

Signing up for a loan application product is often a confusing process, because many new users get stuck before even completing their application. This could be because their UX is confusing and the user is not sure how to proceed, or because the user simply forgets to upload required documents required to complete the application. Whatever the cause, our customers have found that by identifying users who are dropping at certain stages during the application process, you can create a personalized journey that can drive a 2-3x higher application rate! In this recipe, we'll show you how to accomplish this with Twilio Segment and Twilio Engage.

Retaining existing customers is critical for businesses looking to achieve sustainable growth and long-term success. Loyal customers are more likely to refer friends and family to a business, and businesses with high retention rates are more likely to see positive financial outcomes, including higher revenue growth and profitability. With so much at stake, it's essential for businesses to take proactive steps to retain their users and provide them with exceptional experiences. One way that businesses can retain slipping users is by automating customer retention journeys using tools like Twilio Segment and Twilio Engage. By collecting and activating customer data with Twilio Segment, businesses can gain valuable insights into their users' behavior and preferences, which can inform targeted messaging and personalized experiences. Twilio Engage can then be used to automate customer journeys, providing users with the right message at the right time, based on their individual needs and preferences. In this recipe, we'll explore how to use Twilio Segment and Twilio Engage to automate customer retention journeys and retain slipping users, driving long-term loyalty and success.