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In this recipe, you'll learn how to use location data to understand where your customers are when they engage with you.

In this recipe, you’ll learn how to use Twilio Segment to connect Radar (a location data infrastructure platform) and Customer.io (a marketing automation software) to personalize your customer communications.

A patient’s path to obtaining healthcare services is more complex than ever, often involving a variety of online channels, including app and website interactions and offline channels, such as hospital, claims, and a data warehouse. You can stitch the data from these sources together using Twilio Segment, and build a unified patient profile that your patient care teams can use to drive positive health outcomes. In this recipe, we’ll show you how Twilio Segment can help you take your offline and online data from Twilio Segment and Twilio and join it all together to get a 360-degree picture of the patient journey. We’ll use the example of a patient who engages with your website to locate a family medicine doctor in their area (online) and then book an appointment over the phone (via Twilio).

You’ll build an order-ahead iOS app that simulates a user in the real world ordering food and traveling to a restaurant to pick up their order. The app will track the user’s various trip states and send a final SMS to notify the user’s order is ready. The app will use Radar to power the trip-tracking experience, send Radar events to Twilio Segment, and finally pipe the events to Twilio for SMS notifications.