5 Trends That Are Changing Customer Engagement

In this guide, you’ll learn...

• The 5 overarching trends defining this new era of customer engagement.
• How brands like Lyft and Vacasa successfully implemented omnichannel customer engagement strategies.
• The technological investments that will help companies scale sustainably and stay agile.

It’s no secret that customer expectations are at an all-time high and delivering personalized customer experiences is critical to exceeding expectations. But how do you evolve with consumers’ personalization preferences while also prioritizing cost-effective growth?

In this guide, we distill five noteworthy trends that will determine how customer relationships will continue to evolve – and what steps marketers can take to set their teams up for success over the rest of the year (and beyond!).