Guides

Customer Data Platform (CDP) vs. Data Management Platform (DMP)

Discover key differences between CDPs and DMPs to learn which one is right for your business

What is a Customer Data Platform (CDP)?

Find out what customer data platforms are, how they work, and why you need one.

Messaging for Action

How To Drive Massive Engagement with SMS and Chat

Twilio Accolades Book

Explore the real-world achievements and industry acclaim from the leader in Customer Engagement

State of Digital Identity Fraud

Fraudulent activities not only affect your company's bottom line but can also harm customer trust and damage your reputation.

The Ultimate Guide to Customer Segmentation

Learn how segmenting users based on values, needs, and behaviors can help your business send the right message to the right person at the right time.

Twilio for Retail: Top 10 Use Cases

Improve your customer acquisition cost and customer lifetime value.

Industry Solution Guide for Twilio

Dive into the art of what’s possible with Twilio in major industries like retail, healthcare, financial services, and more, and uncover the top use cases and solutions.

A Complete Guide to Interactive Voice Response

How your business can use IVR to make every customer call count.

What is conversational messaging

Conversational messaging combines the personalized care of in-person experiences with the accessibility of e-commerce. Read on to learn how you can use it.

What is a Customer Engagement Platform (CEP)?

Meet the modern way to engage customers and build brand advocacy.

Twilio for Humanitarian Response

Discover how nonprofits like Norwegian Refugee Council and Save The Children use digital communications to scale their impact.