Guide

20 Ways to Win with Personalization

To help get you started with personalization, we've organized 20 use cases and personalization strategies by three phases of the customer journey—acquisition, real-time activation, and retention.

In this guide, you'll learn...

  • Step-by-step guidance on delivering personalization across the customer journey 

  • How brands like Domino's, Bonobos, and Allergan use Segment to engage their customers with personalized digital experiences 

  • How CDPs enable brands to build deeper customer relationships and improve critical business metrics

To help you acquire, activate, and retain more customers, we’ve compiled 20 powerful use cases and personalization strategies for each phase of the customer journey.