Guide
IDC Whitepaper: Unlocking CX Success: Making the Right CDP Architecture Choice
This IDC Analyst Connection, breaks down the pros and cons of hybrid and warehouse-native CDPs, guiding businesses to make smarter investments in data, AI, and CX success.
In this whitepaper, you’ll learn…
How to choose between hybrid and warehouse-native CDPs
The trade-offs between prebuilt tools and customization
How to balance cost, scale, and real-time activation
Why AI readiness and governance drive long-term success
