Omnichannel Marketing: A Complete Guide for 2024

Using data to drive ad spend optimisation

Twilio Segment helps increase ROAS through access to centralised data that enables marketers to maximise advertising reach and impact.

Mind the Gap: Why Fintechs Keep Missing High-Intent Moments

Discover how leading fintechs are closing the ‘signal gap’ and turning real-time customer data into real growth.

The Power of Personalisation: Building Trust in the Age of Privacy

Wonder what makes Twilio Segment a trusted Customer Data Platform (CDP) preferred by over 25,000 businesses? It’s the ability to take charge of personalization with customer data you can trust.

Customer Acquisition Cost (CAC): A guide for 2024

Discover how to calculate CAC, identify a good CAC, and reduce it while boosting your LTV