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RCS Business Messaging

Give customers a reason to click with Rich Communication Service (RCS)

Branded, verified, and built to last. Stand out and create meaningful engagement with RCS.

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Rich communication services with Twilio branded messaging at scale

What is RCS Business Messaging?

This messaging protocol enhances the native messaging app experience with features like branded and verified senders, rich and interactive content, as well as more engagement data delivered through Twilio’s Messaging Insights. Using RCS with Twilio can boost engagement and deliverability, without requiring any code changes.

Build rich content without the technical debt

  • No code changes required

    There is no coding required to onboard and implement RCS into your messaging solution. No new APIs, no new architecture, no new developers needed. Just upgrade and start sending rich, branded messaging.

  • Full message orchestration

    SMS, WhatsApp, and RCS fit seamlessly together with automatic fallback to your customer’s preferred channel.

  • Strengthen customer trust

    Through a branded and verified messaging experience, customers will trust the brand that is messaging them and engage with the rich functionality.

  • Open rates are great. Engagement is even better. 

    Rich features enhance customer interactions and personalization with content cards, quick reply buttons, carousels, in-app web views, and rich media attachments.

  • Messaging transparency at scale

    Maintain high deliverability and get detailed insights into your RCS engagement with Messaging Insights’ transparent data and troubleshooting tools. 

Diagram of how Twilio helps you level up messaging with RCS

Learn the latest on how to use RCS Business Messaging

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Webinar

Twilio Talks: The New Era of Messaging

Hear how Lowe’s has built a truly differentiated, customer-first messaging experience using RCS with Twilio.
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Blog

What is RCS Messaging?

 Hear how Lowe’s has built a truly differentiated, customer-first messaging experience using RCS with Twilio.
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Blog

 6 things to know about RCS business messaging

What is the latest in the world of RCS and how should brands approach adoption.
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Case study

Fresha increased engagement with RCS

Building the future of beauty & wellness: How Fresha empowers businesses with Twilio.
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Docs

 RCS Business Messaging

Get started with a step-by-step onboarding guide and up-to-date product documentation for RCS Messaging on Twilio.
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Support

RCS messaging best practices and FAQ

Read an overview with resources and common questions on our public beta release.

RCS FAQs

Twilio customers can go directly to the Twilio Console and begin building and testing with RCS today! Log in to get started.

RCS enhances traditional SMS by supporting features like branded & verified sender IDs, rich media, and interactive content, providing a more engaging and interactive messaging experience for consumers.

Google has partnered with major mobile carriers to bring full RCS coverage to many countries around the world—and support is growing all the time.

RCS is currently available on all Android devices and Apple devices for consumers upgraded to iOS 18.1 or above (released in 2024). Currently, 23+ countries have RCS Business Messaging enabled for their customers.

The RCS Business Messaging channel includes branded, verified senders; rich content like media, cards, and buttons; as well as additional data, including delivery and read receipts.*

If the recipient’s device does not support RCS Business Messaging, the message will be delivered as a standard SMS or MMS.

Yes. RCS offers more security features than traditional SMS. Messages are transmitted over the internet and are encrypted in transit, providing better protection against interception and unauthorized access. This makes RCS a more secure option for businesses looking to engage with customers.

Create more engaging and interactive conversations with your customers through rich multimedia (images, videos), interactive buttons, carousels, and branded messaging. These enhanced capabilities significantly improve customer engagement, boost brand visibility, and drive higher conversion rates. Get started with RCS and Twilio

Start testing and building with RCS today!

Upgrade your business messaging with RCS today to start building interactive, trusted interactions.

If you already have a Twilio account, log in to Console to start prototyping with RCS messaging. If you are new to Twilio, sign up for a free trial and then upgrade to a paid account to access RCS messaging.

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* Feature availability varies while in Public Beta, see docs.