Simple Patient Outreach and Engagement Using Twilio
Time to read: 3 minutes
Twilio’s Healthcare and Life Sciences (HLS) team is focused on providing partnership and enablement to help you connect the dots between your business challenges, the buildable solutions that Twilio can offer, and a solution that works for you. We're working on a set of solution blueprints to support customers like you along your journey – from a nugget of an idea to successful, widespread adoption.
Today, I’m excited to share our newest HLS solution blueprint, Patient Outreach! The Patient Outreach blueprint packs together the core components of a deployable prototype application for SMS-based outreach, and includes a set of accompanying technical guides to support a successful implementation and customization that fit your unique business needs. This solution blueprint is geared towards a simple and straightforward implementation, requiring only a CSV file upload with recipient contact information in order to start sharing successful outreach.
Many enterprise organizations have a strategic desire to use a platform like Twilio for digital customer engagement. We see this in HLS organizations, who want to exploit the business-changing flexibility, lower costs, scalability, and reliability that Twilio-powered, custom-built solutions can provide.
Our goal with HLS solution blueprints is to support healthcare providers, payors, and life sciences organizations interested in building custom innovations to understand what is possible using Twilio and accelerate the path to success by providing core building blocks, workflows, and technical guidance. We also hope to encourage your creativity around the various opportunities where Twilio can impact your business’ digital customer engagement.
With the Patient Outreach blueprint, we aim to spotlight the flexibility and diverse applicability of an outreach solution built using Twilio by providing multiple examples of how we can help your organization make connections with patients through different engagement scenarios. In addition, we hope to demonstrate the malleability of building with Twilio, help you connect the dots between specific use-cases and the flexible underlying technology, and even provoke a creative spark so you can kindle your business’ success to stretch into other opportunities.
The Patient Outreach app bakes in three example use cases, each tailored to a unique point of view to showcase how we can support your needs whether you’re a healthcare provider, payor, or part of a life sciences organization.
Check out the app in action, with the following baked-in scenarios:
- Healthcare Providers – post-procedure outreach to patients: checking in on how a patient is feeling and scheduling a follow-up appointment with a specialist
- Healthcare Payors – new member outreach: sharing information on available resources and engagement content
- Life Sciences/Pharma – outreach to potential research study participants: administering an eligibility questionnaire
These are just a few examples of outreach scenarios that could help HLS organizations, but the blueprint can be manipulated to support numerous other situations.
The architecture of the Patient Outreach app is aimed at getting you up and running as quickly as possible (there are no third party cloud-services requirements, SMS is the sole communication channel leveraged, and EHR integration is not a requirement for a fully-functioning app). Although we had simple implementation approaches in mind as we designed the blueprint’s prototype application, you could adapt the solution to integrate with your EHR or to leverage an omnichannel engagement approach.
Let us help you explore the world of Twilio, gain your confidence and understanding with a simple SMS outreach solution, and build momentum and creativity towards other customer engagement opportunities.
Head over to Twilio’s CodeExchange to get your hands on the Patient Outreach application. Also, check out the application’s Reference Architecture and Implementation Guide for more detailed information.
If you prefer to have a conversation about the application or how Twilio can support your goals, the Twilio HLS team would love to hear from you!
And finally, the HLS Product team would also love to hear from you directly! If you’re interested in sharing your experience or thoughts around the Patient Outreach solution blueprint, please contact us.
Brought to you with <3 from the Twilio Healthcare and Life Sciences team
Katie Kippenbrock is a Staff Product Manager on Twilio's Healthcare and Life Sciences team. Her goal is to leverage knowledge gained from professional experiences in public health, data analytics and software development to help improve our healthcare systems through technology, for the benefit of both patients and healthcare professionals. She can be reached at kkippenbrock [at] twilio.com.
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