Product changelog and announcements

This month, seven partners have released integrations with Segment:

Destinations:

• Spideo (documentation) - in Beta as of July 7
• Ninetailed (documentation) - in Beta as of July 7
• Rokt (documentation) - in Beta as of July 14
• Correlated (documentation) - in Beta as of July 28

Sources:

• Jebbit (documentation) - in Beta as of July 19
• Bluedot (documentation) - in Beta as of July 21
• Gladly (documentation) - in Beta as of July 26.

For questions and support related to these integrations, please contact the specific partner.

Randomized Splits give you insights into your marketing messaging and channels by experimenting with different paths to optimize campaign performance. Randomized splits is only available for newly created journeys.

For more information, please see the randomized splits documentation.

Azure Data Lakes is available to all users with the Business tier. Segment Azure Data Lakes makes it easy to build and maintain a customer data lake by landing optimized and schematized behavioral data in Azure Data Lake Storage Gen 2.

For more information, see Segment’s Data Lakes documentation.

The IBM Watson Experience is a limited use version of Segment, where IBM Watson Enterprise customers can configure workspaces that use IBM Watson as the source, and send data to ~130 destinations in the Analytics, Raw Data, and Storage categories. Customers of the limited use experience cannot add sources other than IBM Watson or destinations outside those three categories.

The limited use plan is only available to eligible IBM Watson customers, but the IBM Watson source is available to all Segment customers.

Linked Events sync scheduling has been enhanced to increase flexibility and efficiency for data engineers.

• Consistent Sync Setup: Configure Linked Events sync schedules directly in the Entities Detail or Data Graph screens, ensuring alignment with rETL workflows.
• Manual Syncs: Trigger syncs on demand, eliminating wait times during testing.
• Interval-Based Scheduling: Set up syncs at predefined intervals: 15 min, 30 min, 1 hour, 2 hours, 4 hours, 6 hours, 8 hours, 12 hours, or 1 day—matching rETL options.

The new Linked Events sync scheduling streamlines sync management, improving efficiency and control. Learn more about configuring the sync schedule by visiting the Segment documentation.

Segment's Linked Audiences and Data Graph are now Generally Available for Snowflake & Databricks.

Linked Audiences empowers marketers to effortlessly create targeted audiences by combining behavioral data from the Segment Profile and warehouse entity data within a self-serve, no-code interface. This tool accelerates audience creation, enabling precise targeting, enhanced customer personalization, and optimized marketing spend without the need for constant data team support.

The Data Graph acts as a semantic layer that allows businesses to define relationships between entity datasets in the warehouse—such as accounts, subscriptions, households, and products—with the Segment Profile. The Data Graph makes these relational datasets easily accessible to business teams for targeted and personalized customer engagements.

Consent Management in Unify and Engage in Public Beta!

With this release, Segment now stores end-user consent preferences, collected from streaming events or warehouse sources, directly on Unify Profiles as traits. These consent traits enable automatic enforcement of preferences in Engage Profile Audiences when sharing data with third-party Engage Destinations.

Additionally, users can leverage these traits to manually enforce consent preferences within Engage. For more information, see the Consent in Unify and Consent in Engage documentation.

Segment Extensions, including dbt and Git Sync, is generally available.

Extensions provides third-party integrations that add an automated experience with your existing tools, like dbt labs for syncing models or Git repositories for managing versioning for Segment Workspace changes.

dbt Extension is available to all tiers, while Git Sync is available for Team and Business plans.

For more information see Segment's Extensions documentation.

The Facebook Custom Audiences (Actions) destination is now in Public Beta.

Deliver effective Facebook Ads campaigns by defining and syncing custom audiences to power ad suppression, acquisition (using lookalikes), retargeting, and more.

This destination sends audiences, or lists of users, from your data warehouse to Facebook Custom Audiences using Reverse ETL.

Syncs can add or remove users from your Facebook Custom Audiences as records are created, updated, or deleted in your warehouse.

Segment has upgraded the following Facebook integrations to use the latest Facebook Marketing API version:

• Facebook Conversions API (Actions)
• Facebook Offline Conversions
• Facebook App Events
• Facebook Custom Audiences (Engage)
• Facebook Conversion API (Classic)

The upgrade to Facebook Marketing API v14.0 was rolled out by customer tier from July 29, 2022 to August 4, 2022. Segment’s Facebook integrations will continue to operate without any service interruption.