All-in-one builder toolbox for Connections

The resources you need to connect data, apps, and systems delivering personalized customer experiences.

Screenshot of a segment overview dashboard showing connections between sources and destinations.
Screenshot of a segment overview dashboard showing connections between sources and destinations.

Connections UI: Navigating your workspace

New to Segment? In this below tutorial, we’ll walk through the basics of navigating the Connections UI and understanding key features.

Video: Getting started with Connections

Build an application to programmatically send and receive your first SMS with the Programmable Messaging API.

Video: Introduction to Segment's sources and destinations

Drag and drop your way to an app that sends and receives SMS messages—no coding required.

Video: Connect your data and tracking events

Learn how to create a Messaging Service, add sender numbers, send messages, and check for errors in your Twilio app.

Docs

Connections overview

Collect and unify customer data from every touchpoint—apps, websites, servers, and cloud tools—through a single API.

Connections: Reverse ETL overview

Reverse ETL extracts data from a warehouse and syncs this data to your third party destinations.

Connections: Functions overview

Build custom sources and destinations in your workspace to bring new data into Segment and send it to your tools with just a few lines of JavaScript.

Tutorials & guides

Send Voice data to Segment

All of our Programmable Messaging tutorials for building your messaging use case and testing your app,

You need a CDP + a data warehouse

Turn individual text messages into an ongoing thread that maintain state, so you can create true conversations.

First-party vs. Third-party data

Skip SMS and start with WhatsApp. Create an app to send and receive WhatsApp messages from our sandbox.

Man wearing glasses and a plaid shirt, outlined by a red shape on a dark blue background.
Man wearing glasses and a plaid shirt, outlined by a red shape on a dark blue background.

Join builders just like you

Discover the Twilio Segment Community, where you can connect with others, find helpful resources, and get support for all your Twilio Segment needs.

Guides

Exploring Big Data Examples Across Industries

Dive into big data use cases & applications across industries, and learn how Segment enables businesses to harness data effectively.

What is a Data Governance Framework?

Learn why you should create a single rulebook for the collection, storage, and usage of data. Unlock regulatory compliance and department-wide collaboration.

What is Data Aggregation?

Learn about data aggregation and its importance for businesses. This article covers essential techniques, benefits, and best practices to help you make informed decisions with your data.

Need help building? 
No problem.

Explore our directory of trusted solution partners to help you collect, unify, and activate your customer data.

Two smiling individuals, one holding a laptop, wearing branded clothing against a dark background.
Two smiling individuals, one holding a laptop, wearing branded clothing against a dark background.

What we’ve been building lately

Product updates

See what’s new with Twilio Segment Connections.

AI-ready Instrumentation from the ground-up

Auto-Instrumentation lets businesses learn about their customers and react to changing customer preferences .

Data you can depend on

Learn why customer-centric data architecture is the foundation of dependable, reliable data.

Leveraging custom destinations, functions, and webhooks

Expand your understanding of destinations in Connections, including building custom integrations and troubleshooting.

Sync Snowflake to Salesforce with Reverse ETL

Learn how Reverse ETL syncs a customer table from Snowflake into Salesforce as Contacts, keeping both systems aligned and up to date.

Optimize your customer experience with Lucky Orange, Twilio Segment, and HubSpot

Learn how to transform visitor data into informed decisions.

Man in green sweater and brown beanie typing on a keyboard with a red backdrop.
Man in green sweater and brown beanie typing on a keyboard with a red backdrop.

The Customer Data Platform Report 2025

Get an in-depth look into how customer data is powering customer engagement around the world.

FAQs

Connections makes it easy to collect, clean, and send customer data to all your tools with just a few clicks or lines of code — no custom integrations or extra infrastructure required.

You can connect websites, mobile apps, cloud services, data warehouses, and more than 550+ out-of-the-box integrations, plus build custom ones with Functions.

Connections includes built-in tools to enforce tracking plans, validate events, and transform data so your downstream tools always receive trusted, consistent information.

Yes — with Functions, you can create custom sources and destinations directly in your workspace, so you’re never limited by the catalog of pre-built integrations.

Connections is the foundation of the CDP — it powers features like Unify, Engage, and Reverse ETL by ensuring clean, real-time data is flowing into every customer touchpoint.

Most sources and destinations can be set up in minutes, allowing you to start collecting and activating customer data almost immediately.

Once implemented, Connections is low-maintenance. Non-technical teams can manage most integrations through the UI, while developers can still customize as needed.

Connections is built with enterprise-grade security. Data is encrypted in transit and at rest, and the platform provides tools to help you stay compliant with GDPR, CCPA, and other regulations.

Build now, buy later.

Start for free. Sign up for a free trial—no credit card required.

Woman with glasses and white top standing confidently with red geometric background
Woman with glasses and white top standing confidently with red geometric background

All-in-one builder toolbox for Connections

The resources you need to connect data, apps, and systems delivering personalized customer experiences.

Jump to:        Get started fast        Get building        Low-code & no-code friendly        Innovation & trends        Best practices & continued learning

Get started fast

What will you build next? Here are some resources to get started on your first Connections project.

Screenshot of a segment overview dashboard showing connections between sources and destinations.
Screenshot of a segment overview dashboard showing connections between sources and destinations.

Connections UI: Navigating your workspace

New to Segment? In this below tutorial, we’ll walk through the basics of navigating the Connections UI and understanding key features.

Video: Getting started with Connections

Build an application to programmatically send and receive your first SMS with the Programmable Messaging API.

Video: Introduction to Segment's sources and destinations

Drag and drop your way to an app that sends and receives SMS messages—no coding required.

Video: Connect your data and tracking events

Learn how to create a Messaging Service, add sender numbers, send messages, and check for errors in your Twilio app.

Get Building

Dig into our up-to-date docs, tutorials, and guides to get started with your Twilio project.

Docs

Connections overview

Collect and unify customer data from every touchpoint—apps, websites, servers, and cloud tools—through a single API.

Connections: Reverse ETL overview

Reverse ETL extracts data from a warehouse and syncs this data to your third party destinations.

Connections: Functions overview

Build custom sources and destinations in your workspace to bring new data into Segment and send it to your tools with just a few lines of JavaScript.

Tutorials & guides

Send Voice data to Segment

All of our Programmable Messaging tutorials for building your messaging use case and testing your app,

You need a CDP + a data warehouse

Turn individual text messages into an ongoing thread that maintain state, so you can create true conversations.

First-party vs. Third-party data

Skip SMS and start with WhatsApp. Create an app to send and receive WhatsApp messages from our sandbox.

Man wearing glasses and a plaid shirt, outlined by a red shape on a dark blue background.
Man wearing glasses and a plaid shirt, outlined by a red shape on a dark blue background.

Join builders just like you

Discover the Twilio Segment Community, where you can connect with others, find helpful resources, and get support for all your Twilio Segment needs.

Low-code & no-code friendly

Twilio is for every kind of builder. Get started with our guides or explore partners for pre-built solutions.

Guides

Exploring Big Data Examples Across Industries

Dive into big data use cases & applications across industries, and learn how Segment enables businesses to harness data effectively.

What is a Data Governance Framework?

Learn why you should create a single rulebook for the collection, storage, and usage of data. Unlock regulatory compliance and department-wide collaboration.

What is Data Aggregation?

Learn about data aggregation and its importance for businesses. This article covers essential techniques, benefits, and best practices to help you make informed decisions with your data.

Need help building? 
No problem.

Explore our directory of trusted solution partners to help you collect, unify, and activate your customer data.

Two smiling individuals, one holding a laptop, wearing branded clothing against a dark background.
Two smiling individuals, one holding a laptop, wearing branded clothing against a dark background.

What we’ve been building lately

Product updates

See what’s new with Twilio Segment Connections.

AI-ready Instrumentation from the ground-up

Auto-Instrumentation lets businesses learn about their customers and react to changing customer preferences .

Data you can depend on

Learn why customer-centric data architecture is the foundation of dependable, reliable data.

Best practices & continued learning

We’ve already done the exploration, prototyping, testing, and troubleshooting so you don’t have to.

Leveraging custom destinations, functions, and webhooks

Expand your understanding of destinations in Connections, including building custom integrations and troubleshooting.

Sync Snowflake to Salesforce with Reverse ETL

Learn how Reverse ETL syncs a customer table from Snowflake into Salesforce as Contacts, keeping both systems aligned and up to date.

Optimize your customer experience with Lucky Orange, Twilio Segment, and HubSpot

Learn how to transform visitor data into informed decisions.

Man in green sweater and brown beanie typing on a keyboard with a red backdrop.
Man in green sweater and brown beanie typing on a keyboard with a red backdrop.

The Customer Data Platform Report 2025

Get an in-depth look into how customer data is powering customer engagement around the world.

FAQs

Connections makes it easy to collect, clean, and send customer data to all your tools with just a few clicks or lines of code — no custom integrations or extra infrastructure required.

You can connect websites, mobile apps, cloud services, data warehouses, and more than 550+ out-of-the-box integrations, plus build custom ones with Functions.

Connections includes built-in tools to enforce tracking plans, validate events, and transform data so your downstream tools always receive trusted, consistent information.

Yes — with Functions, you can create custom sources and destinations directly in your workspace, so you’re never limited by the catalog of pre-built integrations.

Connections is the foundation of the CDP — it powers features like Unify, Engage, and Reverse ETL by ensuring clean, real-time data is flowing into every customer touchpoint.

Most sources and destinations can be set up in minutes, allowing you to start collecting and activating customer data almost immediately.

Once implemented, Connections is low-maintenance. Non-technical teams can manage most integrations through the UI, while developers can still customize as needed.

Connections is built with enterprise-grade security. Data is encrypted in transit and at rest, and the platform provides tools to help you stay compliant with GDPR, CCPA, and other regulations.

Build now, buy later.

Start for free. Sign up for a free trial—no credit card required.

Woman with glasses and white top standing confidently with red geometric background
Woman with glasses and white top standing confidently with red geometric background