Connections makes it easy to collect, clean, and send customer data to all your tools with just a few clicks or lines of code — no custom integrations or extra infrastructure required.

You can connect websites, mobile apps, cloud services, data warehouses, and more than 550+ out-of-the-box integrations, plus build custom ones with Functions.

Connections includes built-in tools to enforce tracking plans, validate events, and transform data so your downstream tools always receive trusted, consistent information.

Yes — with Functions, you can create custom sources and destinations directly in your workspace, so you’re never limited by the catalog of pre-built integrations.

Connections is the foundation of the CDP — it powers features like Unify, Engage, and Reverse ETL by ensuring clean, real-time data is flowing into every customer touchpoint.

Most sources and destinations can be set up in minutes, allowing you to start collecting and activating customer data almost immediately.

Once implemented, Connections is low-maintenance. Non-technical teams can manage most integrations through the UI, while developers can still customize as needed.

Connections is built with enterprise-grade security. Data is encrypted in transit and at rest, and the platform provides tools to help you stay compliant with GDPR, CCPA, and other regulations.