Marketing Campaigns

Email automation

Create personalized, event-driven campaigns that reach your audience at the perfect time. The best part? Your workflows scale effortlessly as your email list grows, all backed by our reliable delivery infrastructure.

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Deliver engaging, targeted messages at scale

Create impactful one-to-many campaigns with Twilio SendGrid Email automation.

Scale without the stress

Efficiently manage large email volumes and intricate workflows, enabling your campaigns to scale seamlessly as your audience grows.
Design seamless email journeys

Craft sophisticated email journeys with ease using a user-friendly drag-and-drop interface. No technical skills needed.
Personalize every communication

Deliver targeted communications by segmenting audiences based on demographics, behaviors, or engagement to ensure impactful interactions.
Engage subscribers at the perfect moment

Automatically trigger communications based on customer actions like purchases or abandoned carts to engage at just the right time in a customer’s journey.

Create memorable first impressions

Leave lasting first impressions with automated welcome emails that introduce your brand and set the tone for future interactions.
Performance optimization

Leverage comprehensive analytics to identify top-performing emails and refine strategies through A/B testing of subject lines, content, and timing.
Turn insights into action

Get in-depth insights into both campaign and individual email performance to drive smart, strategic improvements.

How email automation works

Use email automation to reach subscribers at scale, improve marketing efficiency, and free up your team for more strategic work.

Step 1
Sign up and set up your account
If you haven’t yet, sign up for Twilio SendGrid Marketing Campaigns, verify your domain, and set up sender authentication.

Step 2
Create your contact list
Import your subscribers manually, sync Marketing Campaigns with your CRM, or use our signup forms to grow your list. Then, segment your audiences for more precise targeting.

Step 3
Design your email
Leverage Marketing Campaigns’ drag-and-drop design or HTML editors to bring your emails to life.

Step 1
Define email triggers
Decide what actions or events will trigger your automated emails (e.g. sign up, make a purchase, abandon cart, etc.).

Step 2
Create workflows
Set up automated email sequences triggered by user actions, like a welcome series for new subscribers or a re-engagement campaign for inactive users.

Step 3
Test and launch
Send test emails to ensure everything looks and works as expected across devices. Then, schedule them for automatic sending or launch them instantly.

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Email automation pricing

Try it for free first. Then upgrade to a paid plan when you’re ready to ramp up.

Simple email automation with Twilio SendGrid

Access email automation with a Twilio SendGrid Marketing Campaigns plan so you can deliver engaging, personalized emails at scale.

Try it for free

Start building email automation workflows with a free trial. Then upgrade to the Advanced plan, starting at $60 per month.

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Resources

Resources to get started with email automation

Guide

How to Send Automated Email Campaigns

Learn to send real-time messages that strengthen customer engagement, retention, and loyalty.

Docs

Getting Started with Email Automation

Your step-by-step guide to creating custom email automations with Twilio Email. Use our up-to-date documentation to get started quickly.

Blog

How to Build your First Email Automation

A step-by-step guide to signup up, getting your account ready, setting up a welcome email, and using a signup form.

Related email features

Discover other features to streamline your email creation and optimize your marketing strategy.

Email testing

Preview inbox rendering, test for spam, and validate links to ensure every email is ready to send.
Signup forms

Capture new signups, confirm opt-in, and add them directly to lists in Marketing Campaigns.
Email statistics

Refine your strategy with actionable email performance insights.

Email design

Create beautiful, responsive campaigns using drag & drop, HTML, or both!
Email templates

Customize existing templates or build your own to give your campaigns a polished look.
List management

Segment your recipients to add or remove contacts from your email list.

Get started today

Join thousands of marketers and developers who create beautiful, responsive emails with our design editor. Get started for free with 6,000 monthly emails—no credit card required.

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