Marketing Campaigns

Email automation

Create personalized, event-driven campaigns that reach your audience at the perfect time. The best part? Your workflows scale effortlessly as your email list grows, all backed by our reliable delivery infrastructure.

Smiling older woman using a smartphone with a pop-up message prompt to send the first email instantly.

Deliver engaging, targeted messages at scale

Create impactful one-to-many campaigns with Twilio SendGrid Email automation.

  • Scale size symbol

    Scale without the stress

    Efficiently manage large email volumes and intricate workflows, enabling your campaigns to scale seamlessly as your audience grows.

  • design wireframe

    Design seamless email journeys

    Craft sophisticated email journeys with ease using a user-friendly drag-and-drop interface. No technical skills needed.

  • Pencil and ruler

    Personalize every communication

    Deliver targeted communications by segmenting audiences based on demographics, behaviors, or engagement to ensure impactful interactions.

  • User with a heart symbol

    Engage subscribers at the perfect moment

    Automatically trigger communications based on customer actions like purchases or abandoned carts to engage at just the right time in a customer’s journey.

  • User star review

    Create memorable first impressions

    Leave lasting first impressions with automated welcome emails that introduce your brand and set the tone for future interactions.

  • Bar chart with line chart

    Performance optimization

    Leverage comprehensive analytics to identify top-performing emails and refine strategies through A/B testing of subject lines, content, and timing.

  • Phone with network symbol

    Turn insights into action

    Get in-depth insights into both campaign and individual email performance to drive smart, strategic improvements.

How email automation works

Use email automation to reach subscribers at scale, improve marketing efficiency, and free up your team for more strategic work.

Visual representation of the email authentication process, showing authenticated sender and user details.

Step 1

Sign up and set up your account

If you haven’t yet, sign up for Twilio SendGrid Marketing Campaigns, verify your domain, and set up sender authentication.


Step 2

Create your contact list

Import your subscribers manually, sync Marketing Campaigns with your CRM, or use our signup forms to grow your list. Then, segment your audiences for more precise targeting.


Step 3

Design your email

Leverage Marketing Campaigns’ drag-and-drop design or HTML editors to bring your emails to life.

Email automation pricing

Try it for free first. Then upgrade to a paid plan when you’re ready to ramp up.

Simple email automation with Twilio SendGrid

Access email automation with a Twilio SendGrid Marketing Campaigns plan so you can deliver engaging, personalized emails at scale.

Try it for free

Start building email automation workflows with a free trial. Then upgrade to the Advanced plan, starting at $60 per month.

Group of colleagues in a meeting, focusing on a smiling man holding a pen.

Related email features

Discover other features to streamline your email creation and optimize your marketing strategy.

  • Email testing

    Preview inbox rendering, test for spam, and validate links to ensure every email is ready to send.

  • Signup forms

    Capture new signups, confirm opt-in, and add them directly to lists in Marketing Campaigns.

  • Email statistics

    Refine your strategy with actionable email performance insights.

  • Email design

    Create beautiful, responsive campaigns using drag & drop, HTML, or both! 

  • Email templates

    Customize existing templates or build your own to give your campaigns a polished look.

  • List management

    Segment your recipients to add or remove contacts from your email list.

Get started today

Join thousands of marketers and developers who create beautiful, responsive emails with our design editor. Get started for free with 6,000 monthly emails—no credit card required.

Woman with short curly hair smiling, set against a bright red background.