Regional Segment for EU
Gain tools and controls that help you practice good data etiquette and enable compliance with data regulations like GDPR.
What you can do with Regional Segment
Regional Twilio Segment lets you ingest, process, and store customer data on EU-hosted infrastructure.
How Regional Segment for EU Works
Simplify GDPR compliance with Twilio Segment.
Step 1
Ingest customer data in the EU
Collect EU customer data in the EU at the click of a button with no advanced configuration required.
Step 2
Process customer data in the EU
Ensure EU customer data is processed, filtered, validated, and deduplicated on infrastructure hosted in the EU.
Step 3
Store customer data in the EU
Reduce long-term data exposure by storing EU customer data in Segment-hosted archives in the EU.
Step 4
Personalize every interaction without sacrificing your data etiquette
Enrich user profiles, build real-time audiences and journeys, create a complete view of the customer, and activate audiences on infrastructure hosted in the EU.
Protect customer privacy with data controls
Get started for free or find the right plan to enable your engineering team to collect and send unified customer data to 700+ pre-built integrations.
- Delete user data from Twilio Segment
Issue deletion requests from a simple interface or use Twilio Segment’s HTTP API to delete a specified user’s data from Segment.
- Forward deletion requests
Automatically delete user data from supported raw data Destinations or send deletion requests to compatible tools.
- Monitor sync health
Track sync status, delivery rates, and changes. Get visibility into the progress of deletion requests to confirm when data is deleted, so you can update your users and your company.
- Suppress user data collection
Issue suppression requests to restrict user data from being sent to Twilio Segment and Cloud-based Destinations.
- Update suppression status at any time
Use the suppression list to easily add or remove users if their preferences change over time.
- Compile user data for access and portability requests
Enable a raw data integration or warehouse to organize data about a given user, so you can easily share it in a structured format if requested.
- Instantly rectify user data
Automatically update user profiles and traits in Twilio Segment and in downstream tools whenever new information is received.
- Manage a single source of truth for end-user consent
Integrate with any consent management platform (CMP) to enforce consent preferences across Segment Connections.
- Securely enforce consent when leveraging warehouse data
Eliminate the need to write additional code or destination filters, and enforce consent when using Twilio Segment’s Reverse ETL to send warehouse data to your business tools.
Resources to help get you started
Docs
GDPR compliance
Twilio Segment helps simplify GDPR compliance with EU data storage, consent enforcement, user rights management, and strong legal safeguards.
Blog
GDPR updates
This blog covers four key GDPR updates: AI risks, stricter cookie rules, new cross-border laws, and the EU-US Data Privacy Framework.
Recipe
Privacy tools
Use Twilio Segment’s privacy tools to automate GDPR compliance by managing consent, handling deletion requests, and syncing changes across tools.
Our Privacy Policy honors GDPR
We take the responsibility of respecting privacy seriously. Here are a few initiatives Segment is committed to:
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Data processing agreement
Our Data Processing Agreement (DPA) reflects the requirements of the GDPR.
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Data transfer practices
Twilio is certified under the EU-US DPF and Swiss-US DPF and offer BCR’s and SCC’s for transfers of your data outside the EU.
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Privacy policy
Our Privacy Policy honors GDPR and the Privacy Shield Framework.
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Privacy by design
Your data is yours to own. Twilio Segment does not sell our customers' user data.
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Data protection officer
Twilio Segment has appointed a Data Protection Officer to oversee our ongoing compliance efforts.
Compliance certificates include:
Keep customer data compliant and close to home
Twilio Segment’s Regional EU infrastructure helps you collect, store, and activate customer data while meeting GDPR requirements with confidence. Build personalized experiences with tools you trust—without compromising on data sovereignty or performance.
