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In today’s competitive digital landscape, personalization is the key to driving customer engagement, retention, and conversions. By integrating Twilio Segment with HubSpot, you can leverage user data to deliver highly relevant content that directly addresses each customer’s needs and behaviors. This step-by-step guide will show you how to create personalized email campaigns, landing pages, and calls-to-action (CTAs) using the powerful combination of Twilio Segment and HubSpot. By the end, you’ll know exactly how to enhance your customer engagement and unlock explosive growth.

Whether you are starting a new project or moving from legacy systems, this recipe will help you build a composable foundation for your retention program. This tutorial guides you through combining Twilio Segment and Voucherify to enhance your loyalty program by automating member sign-ups, tracking loyalty-related events, and deepening loyalty profiles.

In today's digital age, marketers have been tasked with building efficient growth with less resources. A key strategy in this new landscape is focusing on long-term growth by increasing customer lifetime value (LTV) while lowering customer acquisition costs (CAC).

Activate more new users with an automated onboarding flow. Proactively address areas when users might drop off to improve new user retention and customer lifetime value.

This recipe will walk you through using the data collected from Twilio Segment as the basis for experimentation using a tool like Statsig. We’ll walk through how to measure a purchase conversion funnel, design an experiment to maximize a success metric (purchase event), and glean insights based on user actions to optimize experiences going forward.

A patient’s path to obtaining healthcare services is more complex than ever, often involving a variety of online channels, including app and website interactions and offline channels, such as hospital, claims, and a data warehouse. You can stitch the data from these sources together using Twilio Segment, and build a unified patient profile that your patient care teams can use to drive positive health outcomes. In this recipe, we’ll show you how Twilio Segment can help you take your offline and online data from Twilio Segment and Twilio and join it all together to get a 360-degree picture of the patient journey. We’ll use the example of a patient who engages with your website to locate a family medicine doctor in their area (online) and then book an appointment over the phone (via Twilio).

You’ll build an order-ahead iOS app that simulates a user in the real world ordering food and traveling to a restaurant to pick up their order. The app will track the user’s various trip states and send a final SMS to notify the user’s order is ready. The app will use Radar to power the trip-tracking experience, send Radar events to Twilio Segment, and finally pipe the events to Twilio for SMS notifications.

In this recipe, you'll learn how to automatically identify and segment your website traffic, and then send that data to a heatmap tool to better understand their on-site behavior.

With this recipe, you’ll learn how to use Twilio Segment events to build a product activity-based onboarding journey for your users.

With this recipe, you’ll learn how to close the gaps in understanding your customer journey through a symbiotic relationship between data, strategy, and execution.

In this recipe, you’ll learn how to use Twilio Engage (formerly Twilio Segment Personas) to create hyper-specific audiences in advertising platforms like Facebook, Snapchat, and Pinterest to increase advertising efficiency.

In this recipe, you learn how to use Twilio Segment and AWS Redshift ML together to generate predictive analytics without writing any code, spinning up any data pipelines, or requiring significant ML experience.

This recipe demonstrates how to announce new features from within your product: how do you target the right users, at the right time and in the right place? Learn how to influence your users to adopt new features with Twilio Segment and Chameleon.

In this recipe, you’ll set up rETL to automatically pull in both backfill customer data and events from your warehouse to help complete your identity graph and provide a holistic view of your customer’s journey over an extended period of time.

Creating a highly personalized experience for shoppers is fundamental to optimizing conversion rates. Using Elastic Path’s CX Studio Personalization workflow for Twilio Segment, building a bespoke experience unique to each of your customers has never been easier. Simply connect Twilio Segment to your Elastic Path CX Studio site to begin tracking user behavior and linking their Twilio Segment profile data to their CX Studio session. Then, with a few clicks, add a personalized experience to pages - no code required!