Guides

Data Warehouses vs. Databases

Explore the key differences between data warehouses and relational databases to understand which solution best fits your data management needs.

The Most Popular Data Warehouse Schemas

Explore the backbone of data organization with our article on data warehouse schemas. Learn about schema structures, best practices, and more.

A Guide to Modern Data Warehouse Architectures

Explore the benefits of modern data warehouse architecture. Learn how scalable, flexible designs empower organizations to manage data, drive insights, and adapt to evolving business needs.

Predictive Analytics in Healthcare: Use Cases & Examples

Discover how predictive analytics revolutionizes healthcare by enhancing patient care, reducing costs, and improving workflows. Learn about use cases, benefits, and more.

Twilio’s AI Startup Searchlight 2.0 Awards Program

We’re looking to highlight startups at the forefront of innovation with emerging AI technologies and Twilio. Winners will be featured online, awarded credits, and more!

What is Customer Segmentation?

An overview of what customer segmentation is, and how it works, from the experts at Twilio Segment.

5 Customer Onboarding Documents That Your Business Needs

The 5 types of customer onboarding documents your business needs.

A Guide to Omnichannel Analytics & Reporting

We overview some of the key considerations and tools you need for omnichannel analytics and reporting.

Customer Segmentation Models: The What, Why & How

Learn about the different models of customer segmentation and how to use them for more granular targeting.

B2B Customer Segmentation: What It Is + Best Methods

Learn the various methods for B2B customer segmentation.

15 Important Growth Marketing Metrics to Track (and Why)

Discover the top growth marketing metrics you should track to measure performance

What is Customer Personalization?

A comprehensive overview of customer personalization and why it's essential to businesses today.