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Guides

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Guide
What do B2B Customer Journeys Look Like in 2024?
We walk through how B2B businesses should approach constructing the ideal customer journey in 2024.
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Guide
How to Measure Customer Engagement (9 Key Metrics)
Discover the key metrics and KPIs to measure customer engagement effectively.
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Guide
How to Analyze (and Improve) Customer Journeys
We walk through everything you need to know to measure, analyze, and optimize the customer journey.
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Guide
How to Create a Winning Customer Engagement Strategy
We walk through everything you need to know to create a successful customer engagement strategy.
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Guide
What is Customer Engagement?
An in-depth exploration of customer engagement from the experts at Twilio Segment.
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Guide
7 Successful Examples of Customer Personalization
7 ways to effectively personalize customer experiences.
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Guide
A Guide to B2B Marketing Funnels
We overview the stages in a B2B marketing funnel and how to create one.
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Guide
6 Cross-Selling Tips & Techniques to Boost Sales
Learn 6 strategies for effective cross-selling to boost sales.
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Guide
Customer Retention Model: Definition, Creation & FAQs
We discuss everything you need to know about the different customer retention models.
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Guide
8 Proven Customer Journey Mapping Examples
Examples of the different customer journey maps you can create to understand how people interact with your business.
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Guide
What is A/B Testing in Data Science?
Understand A/B testing from a data science perspective.
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Guide
SaaS Customer Journey Mapping
An in-depth look at customer journey mapping for SaaS companies.
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