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Podcasts
Builders Wanted
Inside a Rebrand: How Twilio Got Its Swagger Back with CMO Chris Koehler and VP of Brand Adam Morgan
Twilio just reintroduced itself to the world with a bold new brand—and in this kickoff episode of Builders Wanted, you’ll meet the leaders behind it.
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PodcastGood Data, Better Marketing - The Connected Customer Journey Starts with Behavioral Insights
In this episode, Erin Pryor, Executive Vice President, Chief Marketing Officer and Client Experience at First Horizon Bank, shares how in an industry rich with data, building connected customer experiences online and offline is essential to setting a brand apart.
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Podcast
Good Data, Better Marketing - Put the Customer First with User-Centered Strategies
In this episode, Waseem Kawaf, Global Vice President of Digital Experience at STANLEY Security, shares how he built iterative testing into his team’s DNA by teaching user-centered design strategies that put the customer first.
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Podcast
Good Data, Better Marketing - A Data-Driven Approach to Building Authentic Relationships
In this episode, Keri Taub, VP of Strategy at Bloomingdale’s, discusses how bringing quantitative and qualitative data together is essential to building authentic relationships and memorable experiences in the luxury retail industry.
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