Podcasts

Unbounce’s Pete Housley: How to Increase AI Adoption to Drive ROI with Trusted Data

In this episode of Twilio's Builders Wanted podcast, Pete Housley, Chief Marketing Officer at Unbounce, discusses how marketers are using AI in their workflows today to increase efficiency and ROI. From improving campaign conversions and reducing time spent on execution to generating predictive audiences, get inspired to boost your AI adoption.

HoneyBook’s Dan Visnick: Applying B2C Tactics in a B2B World

In this episode of Twilio's Builders Wanted podcast, Dan Visnick, Chief Marketing Officer at HoneyBook, discusses leading marketing efforts with an authentic voice, applying B2C tactics in a B2B world, and using AI to build customer experiences.

Airtable’s Ilan Frank: Building a Great Customer Experience with PLG

In this episode of Twilio's Builders Wanted podcast, Ilan Frank, Head of Platform at Airtable, discusses the PLG gap, how Airtable is helping customers leverage AI, and driving alignment through culture and communication.

Equifax’s Laura Trotter: Combining Attribution and Real World Insights

In this episode of Twilio's Builders Wanted podcast, Laura Trotter, Chief Marketing Officer USIS at Equifax, discusses the uncertainty of the macroeconomic environment, organizational alignment, and the dangers of attribution.

Dialpad’s Morgan Norman: Reducing Cognitive Load and Enhancing Delight in PLG

In this episode of Twilio's Builders Wanted podcast, Morgan Norman, Chief Marketing Officer at Dialpad, discusses the importance of onboarding, product-led growth models, and marketing AI products in a saturated market.

Turo’s Andrew Mok: Balancing Data and Intuition

In this episode of Twilio's Builders Wanted podcast, Andrew Mok, Chief Marketing Officer of Turo, discusses balancing data and human insights, stopping the scroll, and dogfooding your product.

Allergan Aesthetics’ Chad Hacker: Future Proofing Your Customer Engagement Stack

In this episode of Twilio's Builders Wanted podcast, Chad Hacker, VP of Consumer and Digital Marketing - US Aesthetics at Allergan Aesthetics, discusses the changing landscape of data privacy, AI targeting on digital platforms, and creating meaningful app experiences.

ING’s Matteo Pomoni: Identifying Key Moments of Truth in Customer Data

In this episode of Twilio's Builders Wanted podcast, Matteo Pomoni, Global Head of Retail Daily Banking and Funds Entrusted at ING, discusses do’s and don’ts of customer obsession, coping with channel competition, and key moments of truth in data.

The Customer Obsession Advantage’s Marbue Brown: How to Become Customer-Obsessed

In this episode of Twilio's Builders Wanted podcast, Marbue Brown, founder of The Customer Obsession Advantage, discusses the difference between being customer-driven and customer-obsessed, how AI is affecting customer experience, and anticipating customer needs.

Anthropologie’s Elizabeth Preis: Creativity-Led, Data-Informed, & Consumer-Inspired

In this episode of Twilio's Builders Wanted podcast, Elizabeth Preis, Chief Marketing Officer at Anthropologie, discusses taking risks at the right time, designing impactful omni-channel experiences, and crafting concise stories through data.

Telus’s Chris Madan: Showing Up in the Moments That Matter

In this episode of Twilio's Builders Wanted podcast, Chris Madan, Vice President of Digital Sales and Service at Telus, discusses humanizing digital experiences, listening to implied customer preferences, and leveraging the moments that matter.

Designing Relevant Experiences with Behavioral Data with Erika Reed, Manager of Data Strategy at General Mills

In this episode of Twilio's Builders Wanted podcast, Erika Reed, Manager of Data Strategy at General Mills, discusses providing a value exchange for consumer data, grappling with unknown traffic, and focusing on behavioral data instead of demographics.