Resource Center
Podcasts
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PodcastBuilding Brand Loyalty Through Frictionless Customer Support
In this episode, Adele Hedden, Head of Customer Experience at Faire, talks about how to build a proactive customer service model built on data, why companies need to be strategic around service modality, and how creating a unified customer view improves employee experience and customer experience.
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Podcast
Good Data, Better Marketing - How Integrated Customer Journeys Improve Patient Health
In this episode, Rahul Kak, Vice President of Customer Health & Experience at Aetna, a CVS Health Company, talks about the consumerization of the healthcare industry and how his team is improving patient outcomes by leveraging predictive analytics and personalized, educational nudges.
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Podcast
Good Data, Better Marketing - Put the Customer First with User-Centered Strategies
In this episode, Waseem Kawaf, Global Vice President of Digital Experience at STANLEY Security, shares how he built iterative testing into his team’s DNA by teaching user-centered design strategies that put the customer first.
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