Transparent, scalable, usage-based pricing for Twilio SMS

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Canada

SMS/MMS pricing

SMS volume discounts

Features

Phone number pricing

Canada

SMS/MMS Pricing

SMS pricing is based on the destination and type of message you’re sending, as well as the carrier to which the SMS is being sent. Our pay-as-you-go pricing gives you control over your messaging costs, with discounts as you scale.

Phone number type	SMS Outbound*	SMS Inbound*	MMS Outbound*	MMS Inbound*
Long codes A 10-digit number for SMS and voice calls with localized identity.	$0.0083	$0.0083	$0.0220	$0.0165
Toll-free Business messaging phone number with a 3-digit prefix (Ex: 887) for high-throughput SMS and voice calls.	$0.0083	$0.0083	$0.0220	$0.0200
Short codes A short number (5-6 digits) designed for high-throughput two-way SMS messaging.	$0.0315	$0.0315

* Text messages are charged per segment. Learn more about character limits and message segments. Prices may change from time to time without notice and additional carrier fees may apply. See the carrier fees section below for more detail. A failed message processing fee of $0.001 per message will be applied only to messages that terminate in a "Failed" status.

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Canada

RCS Pricing

RCS pricing is based on the destination and type of message you’re sending, as well as the carrier to which the message is being sent. Our pay-as-you-go pricing gives you control over your messaging costs. No new API, no code changes, and all the reach of the Twilio platform. Learn more.

Sender type	RCS Basic Outbound*	RCS Single Outbound*	RCS Inbound*
RCS Sender Rich Communication Services (RCS) enables you to send branded, interactive text messages	$0.0083	$0.0220	$0.0083

* Learn more about RCS character limits and message classification. Prices may change from time to time without notice and additional carrier fees may apply. See the carrier fees section below for more detail. A failed message processing fee of $0.001 per message will be applied only to messages that terminate in a "Failed" status.

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Twilio handles queuing, carrier nuances in every country, and formatting issues so you don’t have to write custom code. Also includes opt-out protection and delivery insights.

Features

Enhance your SMS messaging functionality with features for compliance, engagement, and better marketing performance.

Feature	SMS Outbound*	SMS Inbound*
Engagement Suite Link shortening/click tracking and message scheduling	$0.0150 First 1,000 are free monthly
Compliance Toolkit Use AI to proactively address possible non-compliant SMS

* Prices may change from time to time without notice.

Canada

Carrier fees

There are additional carrier fees per message that are automatically applied based on the end-user's destination and carrier.

RCS

Carrier	RCS Basic Outbound*	RCS Single Outbound*
Bell & Virgin	$0.0073	$0.0180
Telus	$0.0047	$0.0073
All other carriers	$0.0064	$0.0088

Long code and toll-free

Carrier	SMS Outbound*	MMS Outbound*
Bell & Virgin	$0.0087	$0.016
Freedom Mobile	$0.0067	$0.0089
Rogers & Fido	$0.0084	$0.017
Telus	$0.0073	$0.0146
Videotron	$0.0067	$0.0089
All other carriers	$0.0064	$0.0079

* Text messages are charged per segment. Learn more about character limits and message segments. Prices may change from time to time without notice.

FTEU (free to the end user) short code

Carrier	SMS Outbound*	SMS Inbound*
Bell & Virgin	$0.0361
Rogers	$0.0353
Telus	$0.0146
Other - Group A**	$0.0181
Other - Group B**	$0.0218

* Text messages are charged per segment. Learn more about character limits and message segments. Prices may change from time to time without notice.

** Group A represents MTS network (660 MNC), Group B represents Sasktel network (680 MNC).

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Canada

Phone number pricing

Choose from a deep inventory of phone numbers to select the right number type for your use case. Phone number charges are added to your message volume and carrier costs for your total price.

Phone number type	Twilio leased Cost per month*	Bring your own number Cost per month*
Long codes A 10-digit number for SMS and voice calls with localized identity.	$1.15	$0.5
Toll-free Business messaging phone number with a 3-digit prefix (Ex: 887) for high-throughput SMS and voice calls.	$2.15	$0.5
Random short code Lease a randomly selected short number (5-6 digits) designed for high-throughput two-way SMS messaging.	$1000 **Billed quarterly, requires one time setup fee

** All MMS-enabled Short Codes have a $2500 one-time fee charged at time of purchase.

* Prices may change from time to time without notice.

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Committed-Use Discounts

Enterprise pricing is available to customers with use cases that exceed our volume discounts. Commit to annual message volumes and receive a discount beyond standard volume tiers. Contact our sales team to learn more.

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