Contact sales Start for free
Contact sales Start for free
Twilio Segment Engage

Build experiences that react in real time, everywhere your customers are.

Our rich data orchestration tool combines warehouse, event property, and profile data to help you respond quickly to customer interactions across any platform or channel.

Contact sales View pricing
Profile information with email interactions and related marketing activities for Evan Turner.
Profile information with email interactions and related marketing activities for Evan Turner.

How Twilio Segment Engage works

Marketing dashboard showing dormant customers and a campaign offering a free pair of shoes with a purchase
Marketing dashboard showing dormant customers and a campaign offering a free pair of shoes with a purchase

Engage puts the power of a customer data platform (CDP) together with event-triggered journey orchestration, targeted real-time audiences, and AI profile enrichment to deliver individualized customer experiences.

  • Create complex customer journeys in real time

    Quickly and easily monitor and respond to events in real time, and simultaneously, rather than relying on aggregated past events.

  • Deliver richer, contextualized personalization

    Dynamically personalize on key events to enhance actions and decision-making while also reducing data sent to your downstream tools.

  • Get flexible data architecture that scales

    Gain the flexibility to deliver experiences across all channels and applications, with the freedom to add, test, and swap tools as your business needs evolve.

Contact sales Explore docs

Make every customer moment count—right when it matters

Drive growth across the entire customer lifecycle with our multichannel marketing solution.

Improve acquisition

Use first-party data, real-time audiences, and predictive AI to better target leads, optimize campaigns, and be more efficient with your ad spend.

Sotheby’s utilized Engage to integrate first-party customer data with its expertise in sales and consignment categories. This approach allowed them to target more precisely qualified audiences and enhance growth on social media platforms.

Video Player
2X

increase in video engagement YoY

Bar graph with arrow showing an increase
69%

increase in social audience expansion

Read Sotheby’s story An icon of a outbound link arrow

Engage features

Scale real-time customer engagement with powerful tools and built-in flexibility.

A flowchart showing an automated ecommerce workflow triggered by adding a product to the cart.
A flowchart showing an automated ecommerce workflow triggered by adding a product to the cart.
New

Deliver individualized customer experiences with event-triggered journeys

Orchestrate transactional journeys that react to customer behavior in real time, send rich contextual data to downstream channels for personalized messaging, and leverage enhanced observability for insights to optimize each user's journey.

Explore Journeys

  • Unified customer profiles

    Integrate first-party data to create a single profile for every customer and power highly personalized customer interactions.

  • Contextual payloads

    Combine information from your data warehouse, triggering events, and CDP profiles and easily send to downstream tools.

  • Linked Audiences

    Build powerful audiences directly from data in your data warehouse or lakehouse to increase targeting accuracy and boost campaign outcomes.

  • AI Predictions and Recommendations

    Discover and launch the best AI prediction-powered audience for every campaign in minutes and keep those audiences up-to-date automatically. 

  • Identity resolution

    Keep customer profiles aligned across systems with industry-leading identity resolution.

  • Cross-channel audiences

    Create dynamic audiences in a privacy-first way with real-time customer interactions including behaviors and intent signals.

  • Centralized data governance and control

    Enforce access controls, data governance, and privacy to ensure downstream tools are fueled by the same high-quality customer data.

  • Cross-channel consistency

    Track and transition customer interactions across channels, enriching profiles in real-time for dynamic, personalized experiences.

Data Pipeline Assurance

Twilio's Data Observability offering helps teams continuously track, verify, and diagnose issues in their data pipelines to maintain accuracy, consistency, and smooth integration across platforms.

Explore Data Observability

Integrations

Orchestrate and scale personalized campaigns everywhere your customers are using our 750+ out-of-the-box integrations.

Code less, engage more

Explore our docs, webinars, blog articles, and more to help you start building with Twilio Segment Engage.

Contact sales
Woman looking at phone with prompt and promotional email components.
Woman looking at phone with prompt and promotional email components.

Need help setting up Engage?

Work with one of our trusted partners to get coding support or explore a pre-built customer engagement solution. View partners 

Why Twilio

The Twilio Segment CDP is proven and trusted at scale. Begin creating precise, personalized customer engagement today with a free Twilio Segment account.

700+

pre-built connectors

400K

events ingested per second

400B

rows synced per day

99.99%

system uptime

Engage FAQs

Twilio Segment Engage is a real-time engagement tool that pairs your customer data platform with real-time audiences, journey orchestration, and predictive AI. It reacts to customer behavior as it happens by firing personalized messages across every channel. Build an audience, trigger a journey, and reach the right customer at the right moment.

Connections collects your data and routes it, while Engage acts on it. Connections moves events to your tools. Engage sits on the CDP and turns those events into real-time audiences and event-triggered journeys across channels. Most teams run Connections to get data flowing, then add Engage to put it to work.

If you're building campaigns that need to react in the moment, yes. Engage is made for marketers who want to trigger journeys based on live customer behavior without waiting on engineering. Sotheby's used it to double video engagement year over year and expand its social audience by 69%.

Engage covers the full lifecycle, from first touch to loyal customer:

  • Real-time audiences: Build dynamic segments from live behavior and intent signals.

  • Event-triggered journeys: React to customer actions across channels as they happen.

  • AI-powered targeting: Launch predictions and recommendation-based audiences and keep them current automatically.

Engage pulls from three places at once (your warehouse, the triggering event, and the customer's CDP profile), then sends that combined context downstream. This leads to messaging that reflects who the customer is and what they just did, and keeps it consistent across every channel through real-time identity resolution.

Engage is part of Twilio Segment's Customer Data Platform, so pricing follows your Segment plan and data volume rather than a flat rate. Business and CDP plans run on custom, MTU-based pricing billed by invoice. Contact sales for a quote, or view customer data pricing to see how the plans are structured.

Twilio Segment Engage supports preference management, letting customers choose which on channels and how often they want hear from you. Those preferences sync to the CDP profile and flow into every journey, so Engage respects each customer's channel and frequency choices in real time (across email, SMS, push, and any connected destination) without manual list juggling.

Start orchestrating data-powered journeys that amaze your customers

Twilio Segment’s CDP gives you the flexibility to pull in data from anywhere and activate it everywhere, at scale. Enhance orchestration with your multichannel marketing (MCM) and automation platforms to seamlessly personalize every moment.

Contact sales View pricing
A bald man with glasses smiling at his phone while holding a coffee cup in a café.
A bald man with glasses smiling at his phone while holding a coffee cup in a café.

Let's find the right products for you

Generating your product picks...

See your product picks