Since ChatGPT burst onto the tech scene in late 2022, the text writing AI software has been a game-changing business tool for marketers, content creators, and business owners looking to enhance their online presence.
While natural language processing (NLP) technology has existed for decades, ChatGPT is unparalleled in its ability to perform a wide variety of tasks, including research, coding, content creation, text summarization, and translation. Ask ChatGPT a question, and it’ll give you a surprisingly coherent answer. The tool promises to assist humans with countless communication functions now and into the future.
And while it’s fun to ask the chatbot to compose a limerick or invent a fictional character, there are more practical ways to benefit from ChatGPT’s advanced NLP technology—like using it for AI texting in your business.
What is ChatGPT?
OpenAI’s ChatGPT is artificial intelligence (AI) programmed to follow instructions given in natural language and predict what comes next in a sequence. Developers trained ChatGPT on a vast data set—everything from proprietary data to crowdsourced digital content.
The software, modeled on the human brain, recognizes patterns in text data and generates human-like responses to prompts. Over time, the software refines its responses through reinforcement learning with human feedback—a machine learning technique that optimizes and improves the chatbot’s conversational language capabilities.
Here’s how ChatGPT defined itself—in about 7 seconds—when asked, “What is ChatGPT?”
Keep reading to learn how AI can help speed up your business processes and how to use a ChatGPT SMS bot for text communications.
Pros and cons of using a text AI
As with any groundbreaking technology, ChatGPT solves some problems but not all—and will take time to resolve certain disruptions. Before you try ChatGPT for your business marketing, consider some of the pros and cons:
- Speeds up research: ChatGPT excels at responding to prompts with remarkable efficiency and accuracy. Given its encyclopedic knowledge of human history, it can answer questions on any topic, making it a useful tool to find answers fast—and dive deeper when asked.
- Automates tasks: ChatGPT relies on its advanced neural network architecture to recognize patterns and improve its output over time. You can train the bot to perform repetitive business tasks, like responding to frequently asked questions or translating product descriptions.
- Creates content quickly: ChatGPT produces content in seconds that could otherwise take hours. If you want a series of social media posts by tomorrow or an email announcing a flash sale today, an AI chatbot can help craft your message quickly. Then, all you need to do is check it for errors before publication.
- Lacks emotional nuances and tone: ChatGPT doesn’t have emotions or consciousness, so the technology may misinterpret a conversation’s context or emotional tone. Businesses that rely on the AI to communicate with customers should account for this.
- Contains errors and inaccuracies: ChatGPT sometimes delivers content that’s repetitive, generic, grammatically incorrect, or inaccurate. It doesn’t provide citations and can offer irrelevant or outdated responses—developers trained the chatbot on data available before September 2021.
- Has unintentional biases: ChatGPT was trained on data that spans our flawed human history. As a result, its output occasionally contains biases or prejudices—something its developers are working to remedy.
- Can’t multitask: ChatGPT is best at responding to a single prompt. When asked to perform multiple functions, the technology is less efficient and accurate.
- Uses dated information: ChatGPT's training data consists of information available prior to September 2021, and it cannot access any data beyond that unless a user manually provides it.
Most of these cons can be overcome with human oversight, making ChatGPT a great productivity tool for business owners and their employees.
5 ways to use text AI and ChatGPT for SMS marketing
To help you integrate text writing AI software like ChatGPT into your business SMS communications, we’ve outlined several strategies and examples.
1. Streamline research
Say you recently launched a dog-walking business in Los Angeles, and you want to send a list of the best pet-friendly trails in the city to your customers and prospective leads.
Once you’ve prompted ChatGPT with the specific information to include, it’ll generate a comprehensive list of results—almost immediately.
Here, ChatGPT provides information about 5 parks but can respond with more if asked to regenerate the response.
By using ChatGPT to generate your list, you now have useful information to include in your SMS communications and more time to dedicate to business growth.
2. Create mobile-friendly content to share
ChatGPT may never win a Pulitzer Prize, but that doesn’t mean it can’t help businesses create great content to improve search engine optimization (SEO), increase brand awareness, and generate qualified leads.
Let’s stick with your new dog-walking business—and call it Treks for Tailwaggers (T4T). If you want to build a customer base across LA County, your content strategy might include blogging a few times a week to increase site traffic and optimizing your content for local SEO.
If given a prompt that outlines these parameters, ChatGPT can generate ideas in seconds. Take a look at this example:
You can then ask ChatGPT to write a blog on one of the brainstormed topics. Be sure to include the SEO keywords in the prompt, like this:
It might take longer for ChatGPT to generate a blog post than it does for a brainstorm list—for us, it took 2 minutes—and you’ll need to edit the post for accuracy and tone. But it’s a good start. You can then share your mobile-friendly content on social media and email to increase your brand’s visibility.
3. Handle routine communications
Along with producing content regularly, ChatGPT can help create recurring communications, like sales outreach messages, customer service inquiries, contracts, and itineraries.
For example, once T4T has a client ready to sign up, you’ll need to prepare a service agreement. ChatGPT generated this one in 15 seconds:
You can then personalize your contract with the date, client name, addresses, session length, and service fee, as ChatGPT indicated in brackets. To be safe, you can run this contract by a legal professional for review—for a fraction of the cost of hiring a lawyer to draft the agreement.
Once prepared, you can send the paperwork to your prospective client via SMS. Better yet, you can program ChatGPT to do it for you.
4. Assist in marketing tasks
SMS—with its high open rate—is an effective way to market products and services. Whether sending promo deals to your best customers or welcome offers to those who’ve just signed up, ChatGPT can give you viable first drafts of SMS marketing messages in no time.
Here’s an example of a concise introductory promotion you could send to a new T4T client:
5. Reach customers anytime, from anywhere
Once T4T picks up speed, customer inquiries and appointment requests will multiply.
For business owners who want to respond to customers instantly, wherever they are, integrate ChatGPT with Twilio SMS to create an intelligent chatbot to handle automated communications, such as frequently asked questions, order tracking, and feedback collection.
You can also text the ChatGPT SMS bot with any business-related questions you have—like a virtual assistant at your fingertips to help you stay current on matters related to your business.
Start using text AI for business SMS with Twilio
AI texting doesn’t replace the human voice behind communications—it strengthens it. With the Open AI API and Twilio SMS integration, you can send personalized and automated SMS messages to customers at scale. Widen your network, elevate your service, and drive better return on investment—all at once. Try Twilio Messaging today and get started for free.
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