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  • Communications

    • Twilio Messaging logo
      Messaging

      Send and receive multichannel text and media messages in 180+ countries

      SMS WhatsApp Conversations RCS
    • Voice

      Make, receive, and monitor calls around the world

      PSTN SIP Trunking SDK
    • Twilio Verify logo
      Verify

      Globally-managed multichannel 2FA and passwordless authentication

    • Twilio Lookup logo
      Lookup

      Know your customer and assess identity risk with real-time phone intelligence


    • Twilio SendGrid Email API logo
      Email

      Deliver email messages reliably at scale with SendGrid

    • Twilio Task Router logo
      Serverless

      Build, deploy, and run apps with Twilio’s serverless environment and visual builder

    • Twilio Phone Numbers logo
      Phone Numbers

      Access local, national, and toll-free phone numbers

      Toll-Free 10DLC Short Codes
    • Twilio Video logo
      Video

      Connect virtually with secure, high-quality video calling at global scale

    Applications

    • Twilio Flex logo
      Twilio Flex

      Digital engagement center for customer service and sales

      Contact center
    • Twilio Engage logo
      Twilio Engage

      Create multi-channel campaigns with a unified data-first platform

    • Twilio Marketing Campaigns logo
      Marketing Campaigns

      Create and manage email marketing campaigns with SendGrid

    Customer Data

    • Twilio Segment logo
      Twilio Segment ↗

      Unify your customer data with Segment CDP to power personalized engagement

      Data Observability
    • Connections

      Integrate web and mobile app data with a single API

      Reverse ETL
    • Cloud with an upload download symbol
      Protocols

      Protect the integrity of your data

    • Unify ↗

      Unify customer data across every channel

      Profiles Sync Unified Profiles
    • Journeys ↗

      Orchestrate multichannel customer journeys

    See all products
  • Use Cases

    • Verification & identity

      Add user verification to protect against fraud.

      Fraud prevention
    • Alerts & notifications

      Deliver notifications across text, email, voice.

      Appointment reminders Lead alerts Mass texting
    • Marketing & promotions

      Create multichannel marketing campaigns.

      SMS marketing Customer surveys
    • Contact Center

      Provide personalized, data-driven service.

    • IVR & self-service

      Set up a modern IVR with AI-enabled support.

      Call tracking
    Teams

    • Marketing

      Keep customers engaged on any channel

    • Product & Engineering

      Connect with target users reliably and securely

    • Customer Experience

      Deliver personalized sales and support experiences at scale

    • Developers

      Tutorials and docs to start building on Twilio

    Industries

    • Financial Services
    • Healthcare
    • Hospitality
    • Public Sector
    • Real Estate
    • Retail
    See all solutions
    People shaking hands Partners

    • Find a partner

      Work with a Twilio partner to buy or build the right solution

    • Partner with us

      Join our Partner Program to build or sell Twilio solutions to your customers.

  • An Open book Documentation

    • Twilio Flex
    • SMS
    • Voice
    • Email
    • WhatsApp API
    • Elastic SIP Trunking
    • Verify
    • Functions
    • Studio
    • Twilio CLI
    See all docs
    > Two users in a circle Community

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      Get inspired by the latest from our developer community

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      Build durable customer relationships with personalized, data-driven engagement.

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      Fuel more data-driven, personalized experiences for customers with Twilio’s AI.

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      Simplify, strengthen and unite carrier communication networks using software.

    Resources

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      Browse our content library for more resources on how you can create lasting customer relationships

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      See what customers are building with Twilio

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      Explore the latest product updates, technical tutorials, and best practices

    • State of Customer Engagement

      See the top trends shaping customer engagement in our annual report

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      Join upcoming group events

  • Communications

    • Twilio Messaging logo
      Messaging
      SMS Whatsapp Conversations
    • Twilio SendGrid Email API logo
      Email ↗
    • Twilio Programmable Voice logo
      Voice
      Conferencing SIP trunking

    • Twilio Verify logo
      Verify
    • Twilio Lookup logo
      Lookup
    • Serverless
    • Twilio Video logo
      Video
    Applications

    • Twilio Flex logo
      Twilio Flex
    • Twilio Engage logo
      Twilio Segment ↗
    • Twilio Marketing Campaigns logo
      Marketing Campaigns
    See all pricing
  • Start for free
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Blog / Authors / Bill Higbee

BH

Twilion

Bill Higbee

Sr. Product Marketing Manager

Bill Higbee is a Sr. Product Marketing Manager at Twilio. Bill has 20+ years experience in technical marketing roles spanning API, SaaS, Telecom, and more. When Bill isn’t helping businesses enhance their customer engagement, he’s most likely skiing, golfing, or finding some other way to have fun outdoors. Feel free to reach out to him at whigbee@twilio.com or linkedin.com/in/billhigbee


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