Bringing SendGrid and Segment to Twilio.com: A More Unified Web Experience

Bringing SendGrid and Segment to Twilio.com: A More Unified Web Experience

On Feb. 19, SendGrid.com and Segment.com will completely merge with Twilio.com. In the past, we’ve shared content across all three domains, but now we’re officially consolidating. So, no, your browser isn't acting up—this is intentional, and it's been a long time coming.

SendGrid and Segment joined Twilio years ago (2019 and 2020, respectively), but our websites stayed separate. That made sense at the time, but we've evolved from three distinct companies into one platform, and our web presence should reflect that, too.

Here's what's changing, why it matters, and what it means for you.

Why we're making this change now

Email and customer data aren’t side projects for us. They’re core to how businesses engage with their customers today. Since the acquisitions, we’ve continued to innovate and enhance both SendGrid and Segment, investing deeply in their products and capabilities. That commitment isn’t changing.

What is changing is how we present them.

These products have always worked better together. 

• Email deliverability improves when you know your customers.

• Messaging campaigns perform better when they're informed by real-time data. 

• AI-powered interactions need context from across channels. 

Keeping everything on separate websites just made it harder to see those connections.

A single platform for everything customer engagement

Before this change, understanding how Twilio products work together required bouncing between sendgrid.com, segment.com, and twilio.com. That meant:

• Different navigation structures

• Different resource libraries

• Different places to find pricing, documentation, and case studies

No more, we say. No more!

That's a pain for everyone, especially teams trying to evaluate multiple products or scale across channels. Consolidating everything under Twilio.com creates one place to learn, compare, explore, and build.

Now, it's all in one place. Same information architecture. Same documentation structure. Same resource library. You shouldn't have to waste time figuring out where to find what you need—you should be able to focus on building.

How this helps you moving forward

Most businesses don't start with a fully mapped-out customer engagement strategy. They start with a specific need: send transactional emails, track user behavior, add SMS notifications, verify identities, build an AI assistant.

The problem with separate websites was that it limited discovery. If you came to SendGrid for email, you might not know Twilio had voice APIs, identity verification, or conversational AI tools that could complement your email strategy.

Having everything on Twilio.com makes it easier to see what's possible. Teams can explore messaging, voice, identity, CDP, and AI capabilities together. No longer as separate products, but as pieces of a complete engagement platform.

Clearer learning paths and documentation

Product docs, guides, and tutorials now live under one unified information architecture. That means:

• Faster search results across all products

• Connected learning paths that show how products work together

• Consistent documentation structure for easily navigating all products

• Better cross-product examples that demonstrate real integration patterns

If you're building a customer onboarding flow that combines email, SMS, and in-app messaging, you'll find everything you need in one place instead of piecing together information from three different doc sites.

A more connected buying journey

Teams don't evaluate products in isolation anymore. You're looking at how email fits with data platforms, how messaging integrates with AI tools, and how identity verification supports your authentication flows.

Bringing everything to Twilio.com creates a more coherent buying experience:

• Explore multiple products without jumping between sites

• Compare capabilities and pricing in one place

• Access demos, case studies, and sales support through a single navigation

• Understand how products work together before you build

What this means for the future

What we're building is a platform where customer data, communication channels, identity services, and AI capabilities work together seamlessly. Where you can create amazing digital interactions with your customers across email, SMS, voice, and in-app messaging (all informed by real-time customer data).

The website consolidation lays the foundation for that vision. It helps us organize our products, documentation, and resources in a way that reflects how they should work together.

What's changing (and what's not)

URLs, navigation, and where content lives

Here's what's moving to Twilio.com:

• SendGrid blog → Twilio Blog

• Segment blog → Twilio Blog

• SendGrid resources → Twilio Resource Center

• Segment resources → Twilio Resource Center

• Product pages → Twilio Products

• Documentation → Twilio Docs

Old URLs will redirect automatically, so bookmarks won't break.

Your products stay exactly the same

This is a website change, not a product change:

• No API modifications — your code keeps working

• Same pricing — nothing changes about how you're billed

• Same login flows — just a new login page design

• Same features — all existing functionality remains

SendGrid and Segment will continue to operate as they always have. We're consolidating how we present information but not how the products work.

Support and account management remain unchanged

Your support contacts, account managers, and customer success teams aren't changing. If you have a SendGrid rep, they're still your SendGrid rep. Same for Segment.

What does change is where you find support resources. Everything now lives in the Twilio Help Center.

What you can expect next

As we continue building the Twilio Platform, you'll see:

• More educational content showing how email + data + messaging + AI deliver complete customer engagement solutions

• Better integration guides that demonstrate how products work together

• Platform updates as our product experience evolves

We'll keep you updated as we make progress.

Building something better—together

This consolidation of websites is all about making things simpler and more connected for the people who use our products every day.

If you're already using our communication tools, nothing changes about how you build or deploy. But if you're looking to expand across channels, integrate customer data into your engagement strategy, or explore what's possible with AI-powered interactions, having everything in one place will make that easier.

Take a look around Twilio.com. Explore the blog. Check out the Resource Center. See how the products you already rely on fit into a bigger picture.

We're building a platform that helps modern businesses deliver the kind of frictionless, personalized, intelligent customer experiences that actually matter. This is one step in that direction, and we're glad you're along for the ride.