CDP Releases for Advertisers

Between unpredictable markets, fluctuating consumer demand, and AI continuing to transform the media landscape, advertisers have faced their fair share of challenges in 2025.  And that’s not to mention tightening ad budgets

With so much out of advertisers control, and 2026 planning underway–how can brands stretch their ad dollars to maximize ROAS in the new year? By focusing on what they can control–the quality of their customer data. In unpredictable markets, your biggest differentiator is your data.

It may seem simple,  but how your brand is leveraging the customer information you’re collecting across various touchpoints in your business can have a big impact on your advertising strategy— whether that’s imprecise customer targeting, irrelevant messaging or content, inefficient workflows, or wasted ad spend.

That’s why we’re excited to share Twilio Segment’s latest investments in customer intelligence for advertisers! By harnessing the power of your warehouse, AI, first-party and real-time data, Segment offers the most dynamic solutions on the market for modern advertisers. 

Why this matters 

Increased audience accuracy 

New audience capabilities help teams combine warehouse, AI, and real-time data to drive the accuracy and performance of customer audiences. Understand who to target, and the content and channels that drive conversions. 

Engage and measure across all channels

Move at the speed of your customers and engage in real-time wherever they are engaging with your brand. By building audiences upstream, gain a more holistic view of your attribution.

Easy to use flexible architecture

Easy-to-use tooling so you can automate audience management–at scale. Build campaigns on a flexible platform with built-in privacy controls and proactively manage compliance with GDPR, CCPA, and more.

What’s New?

Audience upgrades for precision targeting

Move beyond generic audiences for more accurate and effective ad targeting. Leverage real-time, warehouse, first-party and AI data so you can reach the right customers, optimize your ad budget, and stay ahead of cookie restrictions.

Linked Audiences for Advertisers: Build powerful audiences directly from data in the warehouse, with an easy to use audience builder designed for business users. Now available for all ad publishers.

AI Predictions and Recommendations: Boost your RoAS by using smarter predictions and recommendations that leverage all event properties and profile traits, whether they live in Segment or the warehouse.

Connect anywhere, personalize everywhere

New integrations with Amazon, Reddit, and Microsoft so you can reach your customers wherever they’re engaging with your brand. As a preferred partner for all major Ad Publishers, these new releases join our industry leading 550+ integrations catalog. 

Amazon Ads Conversions API: Tracker server-side conversions for greater data accuracy & visibility into your marketing funnel. Unlock real-time retargeting and suppression on Amazon Ads.

Reddit Audiences: Sync Engage audiences directly to Reddit, building audiences upstream allows you to send more complete customer data to Reddit.

Reddit Conversions API: Tracker server-side conversions for greater data accuracy & visibility into your marketing funnel. Unlock real-time retargeting and suppression on Reddit Ads.

Reddit Pixel: Streamline client-side conversion, tracking, and remarketing on Reddit. Track custom user events, like page visibility and page length.

Bing Ads Audience List: Automatically sync Engage audiences directly to Bing, keeping customer lists current with real-time updates.

Bing Conversion Tracking: Track offline conversions that happen outside of web interactions, and improved attribution by sending hashed customer data alongside conversion events.

Braze Destination upgrades: Send product catalog data directly to Braze, and trigger predefined Braze campaigns based on user actions

Flexible infrastructure you can trust

Easy-to-use tooling so you can customize and automate audience management–at scale. Build custom use cases, pro-actively meet regulatory obligations with GDPR and CCPA, and keep privacy at the core of your growth strategy.

Consent Enforcement in Engage: Automatically enforce consent preferences in Audiences and Journeys, so that only profiles that have opted-in are shared across Engage destinations.

Source Insert Functions: Build custom use cases in Segment by “inserting” Javascript code to enrich, transform, or apply advanced computations to incoming events directly at the catalog source.

Smart Hashing Upgrades: Simplify data privacy implementation by using Segment to automatically hash personally identifiable information (PII). This update supports plain text and pre-hashed data to avoid double-hashing.

Get started

Ready to transform your ad strategy?  Request a demo from one of our experts to see how you can get started today with any of the features listed above.