Can You See Me Now? Verizon Joins T-Mobile to Put Your Brand Front and Center

Can You See Me Now? Verizon Joins T-Mobile to Put Your Brand Front and Center

With Twilio, more trust in more places means ROI you can see and take to the bank

The humble phone call just had its coming-of-age moment. Verizon just joined T-Mobile in flipping the switch for branded calling. That is not just big news. It is your signal to lead.

Together with Twilio Enhanced Branded Calling, now in public beta, you can now deliver trusted brand impressions to more than 265 million handsets across the country. Trust is no longer optional. It is the new foundation for every call that connects brands and customers. This is not about following the trend. This is about setting the standard.

Nobody answers unknown numbers anymore, and that’s the problem

Let’s face it: most people ignore calls from unknown numbers.

Important calls from a doctor, bank, or delivery service are going unanswered, lost in the overwhelming deluge of robocalls and spam that crowd out genuine, trusted interactions. But Verizon’s launch of Branded Calling ID (BCID), powered by FCC mandated standards-based cryptographic authentication, marks a turning point. Now, brands can show up on mobile devices with a verified name, logo, and even the purpose for calling. Suspicion and opportunities become recognition and engagement when consumers see a trusted brand.

This is your moment to build connection with every ring. Make each call count and hang up on uncertainty: Download the playbook to start measuring and improving the real impact of your branded calls. Get practical steps you can use today to drive better results.

Twilio: The proof behind the promise

You see the opportunity and want to lead with confidence. With Twilio, you skip the guesswork. Enhanced Branded Calling, Trust and Engagement Insights, and Answering Machine Detection turn branded calls into real, measurable results you can show to any skeptic. No smoke, no mirrors. Just numbers that turn skeptics into believers and set the pace for what comes next. https://www.twilio.com/docs/voice/branded-calling/us-enhanced

Pairing these tools means every interaction is an opportunity for true business impact. Your logo, name, and reason for calling appear fully secured and verified, making a strong first impression. What sets you apart is what happens after the answer. Twilio lets you see what works with clarity. With Voice Insights and Trust and Engagement Insights, you do more than track answered calls. You gain a clear understanding of what motivated that response. You can pinpoint which call reason, time of day, or campaign actually changed customer behavior.

With Twilio, every call becomes a data point, building a powerful feedback loop that reveals what your customers value and where real engagement happens. This is how the phone call moves forward. It delivers more than trust. It gives you concrete evidence and ROI you can confidently share with your CFO.

A new era for connection, backed by the best

Industry momentum is impossible to miss. Gartner reports¹ that branded calling is driving measurable increases in customer engagement, especially in sectors where trust matters most. Forrester predicts² that branded calling is set to become a standard feature for outbound-focused enterprises, with double-digit improvements in answer rates expected across industries such as finance, healthcare, and logistics.

And the market proof is clear: Hiya’s latest report finds consumers are three times more likely to answer calls when they see a business’s name and call reason, with healthcare, finance, and insurance enjoying the largest boosts in answer rates (Gartner, 2023; Forrester, 2023).

The real difference happens after your prospect picks up the phone. With Twilio, your team has the tools to try new things, fine-tune your approach, and show exactly what’s working. Every call is a chance to learn and improve, so your next conversation can always be your best one yet.

The Future is Calling

What happens when your brand speaks and millions instantly know it is you? With Twilio, your calls connect, your purpose is clear, and your results are no longer a mystery.

Public beta for Enhanced Branded Calling is live. Join the beta now and let your impact be undeniable.

Additional resources

• Enhanced Branded Calling Blueprint
• Branded Calling eBook (sign up for both)
• Enhanced Branded Calling Docs

¹ Gartner, Inc. (2024). Gartner Market Guide for Carrier Call Authentication . Gartner.

² Forrester (2023). 2023 Predictions: Communications. Forrester.