Product changelog and announcements

Any direct customers who do not already have access to WhatsApp Self Sign-up can now upgrade directly within the Twilio Console. This enables: 

• Faster onboarding register additional WhatsApp Senders in under 5 minutes—including Bring-Your-Own-Number (BYON) WhatsApp Senders (e.g., non-Twilio numbers).

• Access to Meta-provided insights within the Meta WhatsApp Business Manager.

• Ability to add your WhatsApp Sender as the Contact Button to a Facebook page or Instagram account.

• Meta advertising with Click to Whatsapp Ads.

• Self service ability to directly apply for a WhatsApp Official Business Account (blue checkmark) with Meta.

Customers can now seamlessly add Over-The-Top (OTT) channel senders to their Messaging Service using our API.

The ReferralCtwaClid parameter that is already available through Twilio webhooks (Changelog) can now also be delivered through Event Streams (docs). Update to version 4 of the schema for Inbound Message events (schema definition) to start receiving this parameter through Event Streams.

This new support will guarantee at-least-once delivery of this business critical event, as well as improve integration flexibility for customers using multiple Twilio products or a product that is built on top of multiple products, such as Flex and Studio by making this data easier to consume.

Sending Content Templates with a messaging service sid in the from or a MessagingServiceSid field is now optional!

Previously using a messaging service and specifying its sid was a requirement to use Content Templates. Now customers can send a content template by using the standard to and from fields containing a phone number with the sender prefix if relevant. 

Previous methods of sending a content template using messaging service sid will still be supported. 

WhatsApp Senders can now be registered and managed programmatically using the Twilio Senders API, now available in a Public Beta.

The Senders API powers Twilio’s support for the WhatsApp Tech Provider Program — which enables Independent Software Vendors (ISVs) to onboard their client businesses to WhatsApp at scale and completely self-service.

Use twilio/catalog to send items and services directly to your customers on WhatsApp and guide them through a transaction

Twilio now supports a messaging throughput of 80 MPS (messages per second) by default per WhatsApp sender for all outbound traffic. This throughput applies to both messages containing text-only and messages containing media files. The text-only throughput for a WhatsApp sender can be increased up to a maximum of 400 MPS by request for businesses requiring it to send high and sustained messaging volumes.

A WhatsApp sender’s throughput in messages per second (MPS) can now be viewed in the Twilio Console on the WhatsApp Senders page.

HTTP callbacks (webhooks) for inbound WhatsApp messages that originate from a Meta Click-to-WhatsApp advertisement now include a new ReferralCtwaClid parameter. This parameter contains the unique identifier generated by Meta representing the WhatsApp message conversation initiated by a user’s ad click. Customers can now use this parameter to integrate their WhatsApp business messaging events with Meta’s Conversions API (see ctwa_clid) to optimize Meta’s ads targeting and performance measurement.

Learn more about how to create Click-to-WhatsApp advertisements with Twilio from our blog post.

Twilio Content Template Builder, formerly known as the Content API and Content Editor is now generally available. 

The Content Template Builder enables you to create and manage rich messaging templates and utilize them across all supported messaging channels, including SMS, WhatsApp, Google’s Business Messages, and Facebook Messenger. Send engaging rich messages to users no matter where you reach them with the Content Template Builder.

Try out new features:

• Build rich conversational experiences with content templates in Studio
• Send personalized outbound campaigns and notifications at a future time using content templates sent with Message Scheduling
• Create content templates with dynamic header text for WhatsApp

Click here to learn more.