Twilio positioned as a Leader in the 2025 Gartner® Magic Quadrant™ for CPaaS*
Build once. Message everywhere.
Launch fast, scale globally, and deliver reliably. Twilio SMS combines developer-first APIs with built-in compliance and carrier routing to get the right message to the right person at the right moment (every time).
From first text to global scale with Twilio SMS APIs
Programmable Messaging API
Send transactional MMS, SMS, and
WhatsApp messages with a single API.
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Reach 180+ countries reliably with localized senders, compliance tools, and global guidelines.
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Manage compliance, deliverability, replies, and more with Twilio’s programmable software.
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Monitor and troubleshoot message delivery and engagement with real-time analytics.
Conversations API
Drive two-way engagement with cross-channel messaging for MMS and more using a single API.
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Power commerce and support on SMS, MMS, chat, Facebook Messenger, and WhatsApp.
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Manage participants, archive messages, and orchestrate workflows without additional code.
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Get to market faster with quick-starts, sample apps, and SDKs.
Lasting customer relationships start with SMS
Notifications
Keep customers in the know. Send alerts, reminders, and updates that land on time, every time—appointments, deliveries, and everything in between.
Verifications
Let good users in, keep the bad actors out. Deliver secure one-time passwords instantly for sign-ups, logins, and transactions.
Promotions
Turn messages into momentum. Send marketing campaigns and offers at scale to drive leads, boost sales, and build loyalty.
Conversational care and commerce
Talk with customers (not at them). Support the full customer journey with two-way SMS, WhatsApp, and more from a single API.
The ROI of Twilio Messaging
The Total Economic Impact™ of Twilio Messaging
A commissioned study conducted by Forrester Consulting found Twilio Messaging provided:
- 132% ROI for customers
- 3% increase in messages delivered
- 15% productivity improvement in development teams
Sending 2FA or OTP? Increase conversion rates with Verify
Verify is a purpose-built authentication solution for 2FA, OTP, Passkeys, Silent Network Authentication and more.
Get more users verified with Verify
Verify is a fully managed, multichannel authentication solution that’s optimized for redundancy, low-latency, and global scale.
- Robust security measures built in
- Meet global compliance and regulatory standards
- 100% guaranteed protection from SMS pumping fraud with Twilio Verify Fraud Guard*
- Deliver via SMS or WhatsApp, voice, TOTP, Push, Passkeys, and more
Intuit was using SMS to deliver one-time passcodes until they tried Twilio Verify. Now, they have a verification solution with high deliverability, global compliance, built-in redundancy, and more—and it was implemented in record time.
* Terms and conditions apply
Check out the docs
Kickstart your build for SMS text messaging using our quick-start guides, code snippets, SDKs, and more in our resource library.
Create a message
Scale your SMS. Pay as you go.
Twilio Messaging gives you two APIs on one trusted platform. Our pay-as-you-go pricing grows with you, so you can scale up or down as needed.
SMS messaging FAQs
An SMS API is an application program interface that lets you send SMS text messages through an SMS gateway.
SMS APIs 'bridge the gap' between telecommunications carrier networks and the internet so you can easily send and receive text messages from web applications.
SMS API full definition
Bulk SMS messaging is when you send SMS to large lists of recipients. To send bulk SMS, you need:
1. An SMS service provider that can deliver your messages for you
For large-scale messaging use cases, it’s important to find an SMS service that can deliver messages reliable at any volume.
2. The right kind of phone number to send messages en masse
Application-to-person 10-digit long codes (A2P 10DLC) are verified numbers specifically made for businesses to send messages to customers. Short codes (5- or 6-digit numbers) that are approved by carriers are another option for high-throughput messages. Toll-free numbers (10-digit numbers like 833-569-67XX) are another option for high throughput.
3. The right message
Create messages that are meaningful and valuable to your recipients. If you fail to do this, recipients will ignore your messages or block your number. We recommend personalizing messages as much as possible.
4. Opt-ins
To send to any recipients, you need to build a list of people who have expressly opted in to your messages.
SMS marketing is sending marketing messages directly to customers’ phones via SMS or text message. Sometimes you might hear SMS marketing referred to as text message marketing.
SMS marketing covers any kind of promotion message, including discount offers, product announcements, personalized offers, abandoned cart announcements, and more. If you can get customers to opt in to SMS marketing messages, you can benefit from high open rates, high response rates, and fast delivery straight to customers.
- First, find and sign up for an SMS API provider like Twilio
- Get an API key from your provider
- Purchase a phone number to send the messages from
- Decide what type of messages you want to send and how you want to send them
- Write code to connect to the API and send your messages
- Test your code to verify that your messages are going through
The amount of time it takes to integrate an SMS API depends on the complexity of your project and your experience with similar integrations.
An SMS API makes it easy to send and receive SMS and MMS messages from a web application via an HTTP request.
SMS APIs act as a connection between your app to the telecommunications carrier networks so you can send and receive text messages to recipients. They also convert the message to a format that can be sent over the carrier network/that the web application can understand when someone responds.
An SMS gateway is a service that makes it possible to send and receive SMS text messages through a REST API (like an SMS API). This is the “bridge” between the code you write in your web application and the global telecommunications network that delivers it to a recipient’s mobile phone.
The SMS gateway is also what translates the message so it’s compatible with the carrier network.
They usually route SMS text messages to the telco networks via an SMPP interface that networks expose, either directly or via an aggregator that sells messages to multiple networks.
When you set up your SMS API, you have to set up a phone number to send your messages from. Here are your options for business messaging:
Toll-free numbers
Toll-free numbers are 10-digit numbers that have a standard prefix like 800 or 833 (1-833-456-78XX).
- Can be used for calls and text messages
- Support high-throughput for high-volume use cases like notifications, alerts, and promotions
- Require a verification process for high-volume use cases
See more about toll-free numbers
A2P 10DLC
Application-to-person 10-digit long codes are numbers with a local prefix, like +1 (415) 568-00XX.
- Specifically for business messaging traffic
- Support both phone calls and text messages
- A verification process is required to prove you are a trusted sender with approved campaigns
Short codes
Short codes are 5-6 character codes (56748) that are recognizable, and can be used for text and picture messaging.
- Throughput starts at 100 messages per second
- Support high-volume use cases like alerts, notifications, verifications, and promotions
- A verification process is required to prove you are a trusted sender with approved campaigns
Introducing Twilio Messaging Engagement Suite
Get simpler development, quicker time to market, and higher deliverability rates.** See how Message Scheduling, Link Shortening with Click Tracking, advanced data, and real-time dashboards can benefit your business.
* Gartner®, Magic Quadrant™ for Communications Platform as a Service, Lisa Unden-Farboud, Manoj Bhatia, Pankil Sheth, Ajit Patankar, July 21, 2025
** In an evaluation of more than 63M messages sent through Twilio with shortened hyperlinks, messages with shortened hyperlinks by 3rd party Link Shorteners were filtered at 1.96% or 28x the rate of Twilio which was filtered at a rate of 0.07%